Sr. SEO Specialist

Job Overview The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due to the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry. Develop a viable/robust SEO strategy based on SEO best practices and data analytics Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc) Prioritize projects, initiatives and areas of focus based on data analysis Conduct keyword research for individual projects Track and provide regular status reports on ranking positions Request appropriate content and/or refresh existing content to support Search engine ranking needs Request additions and/or modifications to existing category and/or landing pages Develop and implement link building and interlinking strategies Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices Specific Knowledge, Skills and Abilities Strong analytic skills, high attention to detail and accuracy Ability to prioritize, multi-task and work with multiple teams on a variety of projects Ability to effectively interact with all levels of end users and technical resources Strong project management and communication skills Energetic and self‑motivated Preferred Education, Experience and Licenses In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Knowledge of ranking factors and search engine algorithms Up‑to‑date with the latest trends and best practices in SEO and SEM We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex or gender, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please let us know. #J-18808-Ljbffr