REGIONAL MARKETING MANAGER - Conference Centers & Events

Job Description

Job Description

Salary: $110000 - $120000 / year

Other Forms of Compensation: Bonus 

 

What makes FLIK click

What makes FLIK click? Our people. The decisions, actions and attitudes of our associates earn the trust and loyalty of our clients every day. We know how to pick them and we know how to grow them. It starts with hiring people who share our passion for food and hospitality. Once we find the right talent, we encourage, value and recognize their contributions.

We keep our people renewed, excited and engaged by providing hands-on training and educating them about the latest trends. We give them a stake in successfully raising the bar. Our people love what they do and they love sharing their passion. Join our team and see the FLIK difference. Where a job isn’t merely a job but the start of a career where you can flourish.

 

 

Job Summary

The Regional Marketing Manager – Conference Centers & Events is responsible for increasing external awareness, generating qualified leads, and supporting revenue growth for three distinctive conference and event properties:

 

• Joseph B. Martin Conference Center
• David Rubenstein Treehouse
• Warren Conference Center & Inn

 

This is a hands-on marketing role requiring both strategic planning and direct execution. The Senior Marketing Manager will develop property-specific marketing programs that convert awareness into inquiries, site visits, proposals, booked events, and incremental revenue.

 

The position will build upon the marketing strategies, materials, relationships, and initiatives already established at each property. The expectation is to preserve existing momentum, advance the strongest work, and make targeted improvements—not begin again from scratch.

Key Responsibilities:

Marketing Strategy and Positioning

• Develop and manage a distinct annual marketing plan for each property.
• Build upon existing marketing strategies, campaigns, collateral, photography, prospect lists, and market research.
• Establish clear value propositions and priority customer segments for each venue.
• Position each property appropriately without diluting its individual identity.
• Identify need periods, underutilized spaces, and revenue opportunities requiring targeted marketing support.
• Maintain separate campaign calendars, priorities, and performance measures for each property.

 

Lead Generation and Revenue Growth

• Develop marketing campaigns designed to generate qualified external event leads.
• Build and maintain targeted prospect lists for corporate, healthcare, life-science, academic, association, nonprofit, government, and event-planning audiences.
• Create campaigns supporting executive meetings, conferences, leadership programs, retreats, receptions, corporate gatherings, weddings, and social events.
• Coordinate familiarization events, open houses, planner showcases, strategic partnerships, and other business-development programs.
• Ensure marketing-generated inquiries are captured, tracked, and transferred promptly to the appropriate sales team.
• Work with property sales leaders to convert marketing activity into site visits, proposals, bookings, and revenue.

 

Digital Marketing 

• Manage targeted email, digital advertising, paid search, social media, retargeting, and event-marketplace initiatives.
• Improve website content, venue descriptions, photography selection, and calls to action.
• Strengthen search visibility for relevant meeting, conference, retreat, and event searches.
• Develop and maintain approved LinkedIn and social media content.
• Track website traffic, inquiries, conversions, campaign performance, and cost per qualified lead.
• Recommend the most effective communication channels for each property and target audience.

 

Content and Sales Support 

• Develop venue-specific presentations, fact sheets, email templates, campaign materials, and digital collateral.
• Create event case studies, venue spotlights, customer testimonials, seasonal promotions, and sample event experiences.
• Produce content highlighting food and beverage, audiovisual capabilities, meeting environments, accommodations, outdoor spaces, and service.
• Maintain an organized library of current and approved marketing materials, photography, messaging, and brand assets.
• Support sales campaigns with targeted messaging, prospect research, and available-date promotions.
• Review lost-business information and use the findings to improve positioning and future campaigns.

Qualifications:

• Bachelor’s degree in marketing, communications, hospitality, business, or a related field.
• Seven or more years of progressive marketing experience.
• Experience marketing conference centers, hotels, event venues, hospitality businesses, executive education programs, or comparable services.
• Demonstrated success generating qualified leads and measurable revenue through marketing.
• Strong digital marketing, email marketing, content development, and campaign-management experience.
• Ability to manage multiple brands, properties, priorities, and approval processes simultaneously.
• Excellent writing, presentation, project-management, and interpersonal skills.
• Experience working with senior leaders, sales teams, operating teams, and institutional communications departments.
• Ability to work independently while maintaining close alignment with property stakeholders.
• Comfort participating in frequent live and in-person working meetings.
• Strong analytical skills and experience reporting marketing performance and return on investment.

 

Preferred Qualifications

• Experience working within a university, healthcare, life-science, executive education, or complex institutional environment.
• Familiarity with CRM, email marketing, social media, web analytics, paid media, and lead-tracking platforms.
• Knowledge of the Boston, Cambridge, Longwood, and MetroWest meetings and events markets.
• Experience navigating formal brand, messaging, and communication-channel approval processes.

Apply to Flik today!

Flik is a member of Compass Group USA

Click here to Learn More about the Compass Story

 

Associates at Flik Hospitality are offered many fantastic benefits.

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs
• Discount Marketplace
• Identity Theft Protection
• Pet Insurance
• Commuter Benefits
• Employee Assistance Program
• Flexible Spending Accounts (FSAs)
• Paid Parental Leave
• Personal Leave

Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information. 

-usa.com/wp- content/uploads/2023/08/2023_WageTransparency_FlikHospitality.pdf

 

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. 

Certain positions may require Florida Level 2 background screening. Details:

 

Applications are accepted on an ongoing basis. 

Flik maintains a drug-free workplace.

 

Req ID: 1572267

Flik Hospitality Group 

JEANNE M LANE 

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