Leasing Consultant

Marketing Representative

The Marketing Representative is responsible for coordinating the community's marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals by performing all activities related to leasing to new residents, providing resident satisfaction throughout the term of the lease, and securing resident lease renewals.

The Marketing Representative performs all sales and leasing activities in person to achieve the property's revenue and occupancy goals by greeting and qualifying prospects, conducting property tours, processing applications, preparing move-in packages, and ensuring smooth resident move-ins. They inspect apartments prior to move-in and coordinate any outstanding items with maintenance. They monitor market trends and competitor conditions, implement marketing plans, and follow company policies related to concessions, specials, and occupancy strategies.

They design and carry out offsite marketing, resident referral programs, employer outreach, and internet-based marketing including social media and email campaigns. The Marketing Representative uses property management software (e.g., Yardi) to track availability, record traffic, manage resident/prospect data, and capture demographic information. They ensure the property and show units meet Company standards through daily inspections and coordination with maintenance.

They conduct follow-ups with prospects and residents via email, phone, or written communication. The Marketing Representative supports the lease renewal process, prepares renewal paperwork, and meets with residents prior to move-out deadlines. They respond promptly and courteously to resident and client/owner concerns, documenting and escalating when needed. They complete accounting, financial, and administrative reports and other duties as required. They must meet attendance, punctuality, and physical demands per Company policy.

This position is scheduled for 40 hours per week. Hours of operation vary by site; however, this role is designated for evening shift coverage. Wednesday-Sunday: 1:00PM - 9:00PM. Marketing Representatives must be available to work weekends when scheduled and must be able to perform essential job functions unaccompanied.

Education/Experience: Employment history demonstrating experience in sales, marketing, internet usage, and customer service. High school diploma or GED required. Language Ability: Ability to read, write, and communicate effectively, prepare reports, and explain apartment features. Math Ability: Skills required to complete financial records, budgets, calculate percentages, and perform basic math operations. Reasoning Ability: Ability to apply sales skills, conduct presentations, qualify prospects, close sales, and follow written, oral, or diagrammed instructions. Computer Skills: Proficiency in word processing, property management software (preferably Yardi), spreadsheets, and internet-based marketing tools. Certificates and Licenses: Industry certifications appreciated. A valid driver's license is required.

Work Environment: Typical conditions consistent with property management operations. Reasonable accommodations may be made. Physical Demands: Regular use of hands, standing, walking, reaching, climbing, stooping, squatting. Must be able to navigate stairs, walk the property, operate golf carts, and lift/maneuver up to 20 lbs independently and 50 lbs with assistance. Specific vision abilities are required. Routine local travel may be necessary.