Digital Marketing Specialist

The Poppy Agency is a Rhode Island-based boutique marketing agency. We provide fractional marketing support, content marketing, and hands-on execution to help our clients get seen, generate leads, and build momentum.

We are looking for a Digital Marketing Specialist with 2-4 years of hands-on digital marketing experience to join our team. This is a great opportunity for someone ready to take the next step in their career!

Day-to-Day Responsibilities:
This role will work across our client base, with a dedicated focus on two growing industrial businesses. You'll work closely with our team's senior marketing strategists to execute digital campaigns, manage day-to-day marketing activities, coordinate projects, and help keep client initiatives moving forward. Tactical responsibilities will include:

• Building, launching, and managing paid campaigns on platforms such as Google Ads, Meta, and LinkedIn.
• Monitoring campaign performance and adjusting or pausing underperforming campaigns.
• Support programmatic display campaigns, including campaign setup, monitoring, optimization, and reporting.
• Track and analyze campaign performance to help the team understand trends in performance, escalate issues or opportunities, and to adjust the campaigns as needed for improved results.
• Manage organic social media activity for client accounts, including scheduling and publishing content and supporting engagement based on established content calendars.
• Coordinate timelines, deliverables, meeting preparation, and other account logistics.
• Work with internal and external team members to gather content, creative assets, and campaign requirements.

About You:
The ideal candidate for this role has 2-4 years of hands-on digital marketing experience, including direct experience managing campaigns across SEM, paid social, and/or programmatic advertising. Please note that this is a hybrid position requiring a minimum of three days per week in our East Greenwich, RI office. Additional qualifications include:

• Basic design or content creation skills using tools such as Canva or Adobe.
• Knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs.
• Experience managing social media accounts including content planning, scheduling, and posting.
• Strong written and verbal communication skills and comfort supporting client-facing work.
• Strong organizational and project management skills, and the ability to manage multiple competing priorities
• Independent work style, with demonstrated judgement of when to ask questions and escalate issues.
• An interest in B2B, industrial, manufacturing, or technical marketing.

Compensation

The salary range for this position is $55,000-$65,000 per year, based on experience, skills, and qualifications.