Creator Growth Manager (Gaming) - TikTok LIVE

Responsibilities

About the team TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. TikTok LIVE is looking for a Gaming Creator Growth Manager who lives at the intersection of high-touch talent management and strategic product operations. In this role, you will act as a bridge for innovation: working hand-in-hand with creators to prototype new behaviors, format, and feature adoption, then building the operational blueprints to scale those successes across the entire gaming segment. You'll report to the Creator Growth Team Lead, focusing on initiatives that drive measurable impact. Responsibilities: Strategic Creator Growth - Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization - Cohort Identification: Analyze creator performance data to identify the ideal candidates for early-access feature pilots, ensuring a match between the product's goal and the creator's audience archetype. - Partner with our highest-impact gaming creators and publishers to integrate TikTok LIVE products into their core content strategy, and help translate content into successful LIVE formats - Build authentic rapport with creators to become a trusted advisor, ensuring you have the social capital to drive high-stakes shifts in content and platform behavior - Navigate escalations, account health, showcase opportunities with top gaming creators. Identify technical friction points or opportunities for top creators. You will translate their needs into actionable product requests to improve the ecosystem for everyone. Scaling Growth Programs - Take the blueprints from successful 1-on-1 creator collaborations and develop frameworks to scale those results across larger cohorts - Lead Growth Sprints designed to drive specific outcomes like increased streaming frequency, creator audience growth, community milestones, or feature mastery - Ensure that as programs scale, the quality of support and the level of creator trust remain high Impact & Insights - Define what success looks like for creator initiatives, tracking both quantitative performance metrics and the qualitative creator sentiment and - Translate creator feedback into actionable insights for internal teams, ensuring the platform evolves in a direction that serves the gaming community

Qualifications

Minimum Qualifications: - Experience in creator management, esports operations, influencer marketing, or publisher partnerships. - Proven track record managing top creators or talent with high visibility and complex needs - Experience building structured programs that move beyond one-off fixes into repeatable growth engines - Strong understanding of gaming culture, game economies, and seasonal content cycles - Demonstrated ability to execute fast-moving programs with measurable outcomes. Strong analytical skills; ability to synthesize dashboards and creator metrics - Highly cross-functional, effective communicator, strong project ownership - Familiarity with LIVE ecosystems, monetization loops, or streaming platforms Preferred Qualifications: - Track record of collaborating with Product or Engineering teams to launch new features, run pilot programs, or lead Alpha/Beta testing with high-visibility partners.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $88920 - $209380 annually.


Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.


Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).


The Company reserves the right to modify or change these benefits programs at any time, with or without notice.


For Los Angeles County (unincorporated) Candidates:


Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:


1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and


3. Exercising sound judgment.


About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.


We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.


Diversity & Inclusion


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at