Growth Marketer

Salary range USD 100,000 - 150,000 / year

About the Role

We’re looking for an analytical and creative Growth Marketer who thrives on experimentation and generating measurable inbound demand. You’ll be responsible for designing and executing unconventional growth experiments that drive qualified prospects to our door—whether through building useful tools, guerrilla marketing tactics, or strategic brand campaigns.

What You’ll Do

• Demand Generation Experimentation
• Design and run high-velocity growth experiments across multiple channels to generate qualified inbound leads
• Build free utilities, calculators, and tools that provide immediate value while capturing demand
• Develop and execute guerrilla marketing campaigns that create buzz and drive discovery
• Test unconventional tactics to break through noise and reach target buyers where they are

Data-Driven Growth

• Establish clear success metrics for each experiment and ruthlessly prioritize based on data
• Build dashboards to track leading and lagging indicators of inbound demand
• Analyze experiment results to identify patterns and scale what works
• Use analytics to understand buyer behavior and optimize conversion paths
• Brand Awareness & Positioning
• Create campaigns that build brand recognition in target markets
• Develop content strategies that position the company as a category leader
• Identify strategic partnerships and co-marketing opportunities
• Craft messaging that resonates with our ideal customer profile

What You Bring

Required Experience

• 3+ years in growth marketing roles
• Proven track record of running experiments that generated measurable inbound pipeline
• Experience with both digital and creative marketing tactics
• Mindset & Approach
• Bias toward action—you ship experiments quickly and iterate based on results
• Comfortable with failure as part of the learning process
• Creative problem solver who questions conventional marketing wisdom
• Data-informed but willing to test contrarian ideas
• AI-forward approach: proven experience using AI tools to multiply output and effectiveness (e.g., content generation, audience research, creative iteration, data analysis)

Nice to Have

• Experience in B2B SaaS or enterprise software
• Background in product marketing or product management or management consulting
• Experience building viral products or community-driven growth

What Success Looks Like

• 90 days: Ship your first 3-5 growth experiments with clear measurement frameworks
• 6 months: Identify and scale 2-3 repeatable channels driving qualified inbound leads
• 12 months: Own a significant portion of inbound pipeline with measurable ROI on experiments

Our Culture

We value speed over perfection, data over opinions, and creativity over convention. You’ll have the autonomy to test bold ideas and the support to scale what works. If you’re energized by the challenge of finding new ways to generate demand and aren’t afraid to fail fast, we want to talk to you.

To Apply: Send us your resume along with examples of 2-3 growth experiments you’ve run—what you tested, why, and what you learned.

Interested in this job?

Let the hiring team at allGood contact you! Click I’m interested and enter your Linkedin profile and preferred contact information.