Chief Marketing Officer

Job Description

Chief Marketing Officer (CMO)

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Location: Charlotte, NC | Onsite

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Compensation: $185K–$200K Base + 25–30% Bonus + Full Benefits

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Position Overview

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Tiello is partnering with a rapidly growing multi-brand franchise platform in the restoration and home services industry seeking a hands-on, entrepreneurial Chief Marketing Officer to build and lead its marketing engine across approximately 140 franchise locations nationwide .

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This is a builder CMO, not a caretaker CMO . The ideal candidate will build marketing infrastructure, establish KPIs and systems and improve franchisee-level performances.

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Key Responsibilities

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• Develop and execute national and local marketing strategy across multiple brands.
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• Build scalable marketing systems, processes, reporting, and performance standards.
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• Establish and track KPIs including CAC, CPL, lead conversion, ROI, revenue attribution, and franchisee adoption .
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• Oversee digital marketing, paid social, SEO, lead generation, content, and related channels.
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• Partner directly with franchise owners to improve local marketing performance.
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• Evaluate and optimize agencies, vendors, technology, and marketing spend.
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• Leverage AI and technology to improve execution, efficiency, and scalability.
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• Build and lead the marketing function while partnering closely with executive leadership and operations.
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Qualifications

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• Marketing leadership experience within franchising, restoration, home services, or multi-location businesses .
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• Proven experience building marketing infrastructure , not simply managing an established department.
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• Strong understanding of both national and local marketing .
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• Data-driven with a track record of connecting marketing activity to revenue.
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• Comfortable influencing and presenting to franchise owners and operators .
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• Hands-on, entrepreneurial, and willing to roll up their sleeves.
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• Strong understanding of digital marketing, lead generation, analytics, and emerging AI tools.
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• A proven VP Marketing / Head of Marketing can be considered; prior CMO title is not required.
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The Opportunity

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The CMO will have the opportunity to build the marketing organization, establish the playbook, improve franchisee performance, and create a scalable platform to support continued national growth.

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Tiello LLC is proud to be an Equal Opportunity Employer.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

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Your Right to Work

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In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire

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