Regional Marketing Website Content Specialist

Job Description

Job Description

Regional Marketing Website Content Specialist

We are Lennar  

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

A Career that Empowers You to Build Your Future

The Regional Website Content Specialist drives the web presence execution and asset development for their regional hub consisting of 3-4 divisions; ensuring accurate, engaging, and high-performing digital content across Lennar.com and third-party platforms. This role partners closely with division teams to gather timely updates, reflect current offerings, and highlight community differentiators, while maintaining alignment with brand standards and user experience best practices. By proactively managing content updates, optimizing digital assets, and collaborating with corporate stakeholders, the Sr Specialist helps maximize online visibility, support lead generation, and enhance the overall customer journey.

Your Responsibilities on the Team 

• Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey.
• Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.
• Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages), proactively identifying opportunities to enhance engagement and conversion
• Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, ensuring alignment with brand standards and go-to-market timelines.
• Strategically manage ‘Modsys’ creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints.
• Manage and oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline, ensuring high-quality, impactful visual content for online channels.
• Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs.
• Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy.
• Manage and conduct quarterly audits and enhancements across third-party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience.
• Ensure accurate, brand-aligned representation of communities across all third-party platforms through strategic content governance and partner coordination.
• Own the digital content lifecycle for community launches, from “Coming Soon” through active status, ensuring alignment with business goals and promotional calendars.
• Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation.
• Monitor internal digital performance metrics, including Star Ratings and Lennar.com audit scores, translating insights into actionable content improvements.
• Drive the process for QMI inventory accuracy, performing audits and driving timely updates in collaboration with Sales and Ops teams.
• Proactively identify and implement digital content enhancements based on analytics, user feedback, and industry best practices.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
• Minimum 2 – 4 years of experience is required.
• Proven work experience as a Marketing/Data Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Optimizely is a plus.

Physical & Office/Site Presence Requirements:

This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time, with or without notice.

During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions. 

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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• This information is intended to be a general overview and may be modified by the company due to factors affecting the business.

General Overview of Compensation & Benefits:

We reasonably expect the base compensation offered for this position to range from an annual salary of $58,900.00 - $73,600, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.

• This position may be eligible for bonuses.
• This position may be eligible for commissions.
• This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
• This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

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Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.