Manager, Programmatic Activation

Job Description The Manager is expected to have a strong working knowledge of media, specifically programmatic media, inclusive of the associated tools, as well as the finance and compliance processes inherent in a media buying business. Experience in campaign operations, combined with client commercial roles would be most suitable, but the most important factor is to meld commercial, finance, process, and technology skillsets together to improve business processes and outcomes. Any knowledge of social media, linear, audio and OOH buying is a plus. This role is a step toward greater leadership within the network. Key Areas of Responsibility Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team Will own campaign activation, troubleshooting, and optimization Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed Partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs Be an expert on the buying platforms, direct media buying processes, and internal dentsu products Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands‑on‑keys activation work Effectively manage expectations, timelines, and priorities Update team leads on team performance, campaign health, and strategic growth opportunities Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams Experience / Knowledge Required 3+ years of experience within programmatic, specifically, and overall digital industry Strong experience across all digital media channels and ability to eloquently speak to each Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc. Strong analytical thinking and mathematical skills Salary The annual salary range for this position is $62,100-$83,088. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits Medical, vision, and dental insurance Life insurance Short‑term and long‑term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Location New York Brand Amplifi Time Type Full time Contract Type Permanent Equal Employment Opportunity & Accommodations Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to View email address on click.appcast.io to let us know the nature of your accommodation request and your contact information. We are here to support you. #J-18808-Ljbffr dentsu