PR Associate Director, Culture + Retail

Job Description

Job Description

Associate Director, Culture
PR Consulting is a brand strategy and public relations agency that specializes in developing and communicating authentic narratives to position companies and individuals across multi-platform channels.

Our company is currently seeking talented candidates at the Director level to join our Fashion/Culture team leading strategic communications planning and programming for best in class fashion, retail and sport clients. Focuses include strategic consulting, execution and management of a team consisting of Jr - Sr. Managers, Coordinators and Assistants.

The ideal candidate would be joining our dynamic team, and should be enthusiastic, dedicated, and culture obsessed.

Job Description

• Oversee a number of brands in fashion, retail and culture, managing multiple team members across a range of levels, fostering an environment of creative collaboration and teamwork
• Lead and create strategy and campaign development, as well as pitch feature level earned media and spearhead sponsored activations
• Develop and execute comprehensive brand building strategies that are unique to each client's objectives
• Leverage top tier media relationships across fashion, culture, lifestyle, design, and business – both domestic and international - to secure high level placements across print, broadcast, and digital mediums
• Offer client thoughtful recommendations on communications & marketing initiatives to increase brand awareness
• Oversee all earned media editorial strategy and execution and ensure client's KPIs are met and tasks are being executed at the highest level
• Develop trusting relationships with clients and act as a senior council - troubleshooting and ideating solutions
• The Associate Director will impart structure and best practices across the department, working with a dedicated team on bigger picture strategy and day-to-day client service
• Manage client, project and travel budgets
• Plan and manage execution of events including invitation lists, securing media, managing interviews andphotographers
• Craft new business proposals and scopes; develop new business alongside agency VPs
• Foster agency collaboration between different teams and departments
• Report to the agency VPs

Requirements

• 6-8 years Fashion/Retail PR experience
• Relationships with top tier media and a diverse group of KOLs and experience aligning appropriate influencers with brands
• Strong writing communication, leadership and presentation skills; ability to effectively articulate ideas both internally and externallyReliable, detail oriented, and able to effectively manage time and complete tasks with speed and efficiency; ability to multitask across various projects and clients
• Ability to manage a range of personalities and crisis situations with calm professionalism
• Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars
• Can do attitude with the ability to gracefully manage both up and down
• Must be available to work full time, on site at our offices in New York City, with remote work eligibility on Fridays

Salary Range $100,000 - $115,000