Digital Marketing Manager (Academic Publishing / Psychology & Education)

New York, NY | Full-Time | Hybrid | $90,000 - $100,000/yr About the Role An independent academic publisher of evidence-based works in psychology, education, research methods, and related fields is hiring a Digital Marketing Manager to lead all audience-facing digital marketing channels, campaigns, and projects. Founded in 1973, the publisher is known for science-based works by respected experts that advance knowledge and support well-being for clinicians, researchers, students, educators, and general readers worldwide. The manager develops marketing strategies and roadmaps, pursues new audiences and opportunities, and leads a team of four digital marketing professionals. The role reports to the Marketing Director and requires regular in-office presence at the company's midtown Manhattan location as part of a hybrid arrangement. What the Role Covers Managing all audience-facing marketing channels including email, content marketing, social media, publicity, and digital advertising Establishing digital marketing roadmaps, priorities, audience targeting, planning calendars, and performance optimizations Managing the Customer Club, developing and executing campaigns and online features to meet growth, engagement, and retention goals Collaborating with sales and marketing teams on special projects related to current and future digital products Conducting market research and recommending new projects, campaigns, and initiatives aligned with current marketing trends Establishing and leading with performance data, KPIs, analysis, and reporting to evaluate marketing efforts Using research and insights to drive continual optimization and innovation Leading and motivating a digital marketing team of four, setting individual and team performance goals Managing digital marketing and publicity budgets and resources Qualifications Bachelor's degree in marketing, communications, business, journalism, or a related field Minimum 5 years of progressively responsible experience in digital marketing, content marketing, or audience development Minimum 3 years supervising staff and coordinating cross-functional projects Demonstrated track record of delivering measurable, data-driven marketing results across metrics like audience growth, engagement, conversion, and revenue Experience building and engaging professional communities, membership audiences, or subscriber bases Experience developing content marketing programs including thought leadership campaigns, webinars, podcasts, newsletters, or educational content Experience executing integrated marketing campaigns using email, social media, content marketing, and digital advertising Strong understanding of marketing analytics and reporting with the ability to interpret data and make recommendations Experience with marketing technology platforms including CRM, email marketing, social media management, and analytics tools Superior organizational, interpersonal, and problem-solving skills Experience in publishing, professional education, healthcare, psychology, or content-driven industries preferred Benefits include medical, dental, and vision from date of hire, HRA and FSA, employer-paid disability, 401(k) with match, annual profit-sharing bonus considerations, commuter benefits, and professional development opportunities. To Apply Visit Mediabistro for full details and application instructions. #J-18808-Ljbffr Mediabistro