US Consumer, Business Insights & Analytics Lead (VMS/Centrum)

The Consumer Insights Lead, Vitamins, Minerals & Supplements (VMS) is a strategic business partner responsible for transforming consumer, market, and performance data into actionable insights that drive category growth, innovation, and commercial decision‑making. This role sits within the US Consumer & Business Insights and Analytics team at the intersection of consumer understanding, analytics, and business strategy, enabling data‑driven decisions across marketing, innovation, and commercial teams. Key Responsibilities Lead end‑to‑end consumer and business insights strategy for the VMS category, shaping growth opportunities and portfolio direction. Translate complex consumer, market, and performance data into clear, business‑driving recommendations. Partner closely with Marketing, Innovation, Sales, and Finance to influence brand strategy, product development, and go‑to‑market decisions. Identify emerging consumer needs, cultural shifts, and category trends to unlock future growth. Champion advanced analytics and digital data ecosystems, integrating traditional research with digital, social, and first‑party data sources. Drive agile learning agendas and test‑and‑learn approaches to accelerate decision speed. Elevate insight storytelling and foster a consumer‑centric culture across the organization. Lead and develop agency partnerships and cross‑functional collaboration both with local and global internal stakeholders. Basic Qualifications BS Degree. 10 years of experience in Marketing, Consumer Insights, Analytics, Strategy, or related fields within CPG – ideally in healthcare, wellness, or adjacent industries. Strong analytical acumen combined with outstanding storytelling skills. Market Insights expertise with consumption data, consumer panels, etc. Ability to synthesize complex data and insights into clear, compelling narratives that drive strategic action. Preferred Qualifications Advanced Degree (Master’s or PhD). Strategic and business‑driven mindset with demonstrated commercial impact. Forward‑looking, proactive mindset, anticipating business needs and identifying opportunities before they surface. Agile, adaptable, and comfortable operating in fast‑evolving environments and working with ambiguity. Deep curiosity about consumers and ability to connect human insights with business outcomes. Passion for digital transformation, data innovation, and modern insight tools. Strong ability to influence senior stakeholders and operate as a trusted advisor. Excels in collaborative, cross‑functional environments, building strong partnerships and fostering alignment across diverse teams. What Success Looks Like Insights directly influencing top leaders to drive business growth, shaping growth strategy and innovation pipelines. Faster, smarter decisions enabled by integrated analytics. Strong consumer obsession embedded in VMS business planning. Location: This is a hybrid position based in Warren, NJ, requiring on‑site presence 3 days per week. Salary Range: $148,648 – $204,391 USD + an 18% target bonus. Benefits Haleon offers a robust Total Reward package that includes competitive pay, a comprehensive benefits program, a generous 401(k) plan, tuition reimbursement, 6 months paid parental leave, and health coverage for you and your family. Additional incentives include a discretionary bonus based on key business performance and other incentive/recognition programs. Equal Opportunities Haleon is committed to mobilizing our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. We value inclusive culture, where different backgrounds and views are respected and support understanding and serving the needs of our consumers. All employees feel they truly belong. #J-18808-Ljbffr Haleon plc.