Tasting Room Associate

Job Summary

We are seeking an enthusiastic and customer-focused Tasting Room Associate for a part-time contract opportunity in Guerneville, CA. This guest-facing hospitality role is ideal for someone who enjoys wine, storytelling, sales, and creating memorable visitor experiences in a dynamic winery environment.

As a Tasting Room Associate, you will welcome guests, lead tastings and tours, share winery and winemaking knowledge, and support wine, club membership, and merchandise sales. This is a great opportunity to work with a collaborative hospitality team, receive training in wine education and guest service, and be part of a positive, team-oriented environment where excellent service and guest engagement are valued.

Key Responsibilities

- Welcome guests with professionalism, warmth, and a strong hospitality mindset.
- Conduct wine and sparkling wine tasting experiences while educating guests on products, winery history, and winemaking practices.
- Lead engaging tours and create informative, memorable experiences that encourage guest loyalty and repeat visits.
- Promote and sell wines, club memberships, and retail merchandise while supporting tasting room sales goals.
- Process transactions accurately using the Point of Sale system and recommend wine selections or pairings.
- Maintain a clean, organized, stocked, and sanitized tasting room environment while following safety, sanitation, and responsible beverage service guidelines.

Compensation and Benefits

- Pay: $20.00 to $26.00 per hour.
- Job Type: Contract/Temporary.
- Schedule: Part-time, averaging up to 25 hours per week.
- Must be available to work weekends and holidays.
- Flexibility required during peak tourism and seasonal periods.
- Employee discounts on wine and merchandise.
- Training and education in wine, hospitality, and sales.
- Fun, team-oriented work environment.

Equal Opportunity Employer / Disabled / Protected Veterans

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For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

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We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Additional Skills

Required Qualifications and Skills

- Conduct guest wine tastings and sparkling wine experiences in a professional tasting room setting.
- Promote wine sales, club memberships, and retail merchandise to support business goals.
- Lead tours and share engaging winery history, vineyard, and winemaking information.
- Maintain tasting room cleanliness, guest readiness, and responsible beverage service standards.

- Must be 21 years of age or older.
- 1 to 2 years of relevant hospitality, tasting room, food service, retail, or customer service experience preferred.
- Excellent communication, interpersonal, and guest service skills.
- Strong sales aptitude with the ability to recommend products and enhance the guest experience.
- Comfortable speaking to groups, leading tours, and engaging with diverse visitors.
- Ability to learn and clearly communicate wine knowledge, winery heritage, vineyard practices, and production methods.
- Ability to use or learn Point of Sale systems for accurate transaction processing.
- Ability to stand for extended periods and lift wine cases or merchandise as needed.
- Reliable availability for weekends, holidays, and seasonal peak periods.

Preferred Qualifications

- Prior winery, tasting room, beverage service, or hospitality experience.
- Interest in wine, sparkling wine, winemaking, or wine education.
- Experience with membership sales, retail sales, or guest loyalty programs.
- Familiarity with responsible alcohol service practices.