Marketing Director

Job Responsibilities

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

• Develop marketing strategy & organizational direction
• Conduct market research to guide company leadership/decision making
• Develop strong working knowledge of company products
• Lead customer segmentation, campaign development, and go-to-market plan & roll-out
• Incorporate AI-enabled marketing tools
• Develop & maintain business alignment with the sales team & leadership
• Own go-to-market execution, from cradle to grave
• Measure key initiatives across the department and organizational impact
• Responsible for planning, budgeting, hiring, training, & managing resources
• Manage annual departmental budget
• Build brand awareness & positioning
• Partner with international marketing leaders
• Manage digital marketing, including social media & content marketing
• Manage & organize company conferences, trade shows, & major marketing events
• Manage marketing projects from cradle to grave
• Support sales & lead generation initiatives
• Other duties as necessary

Job Requirements

• Bachelor's degree in business, marketing, or similar – advanced degree preferred
• 10+ years of relevant marketing experience – experience in a leadership role
• B2B experience xhyhwjd with subscription-based clientele – medical device or other B2B industry experience
• Proven track record of leading marketing initiatives to completion
• Experience effectively running a marketing team & campaigns
• Experience developing & managing departmental budget
• Strong written & verbal communication skills
• Ability to influence executive leadership
• Experience in a regulated industry preferred