Marketing Intelligence Analyst

Job Description

Job Description

Job Title: Marketing Intelligence Analyst

Job Description

The Marketing Intelligence Analyst designs and delivers data-driven insights that power modern marketing strategies and execution. This role builds and maintains Power BI dashboards, analyzes campaign and audience performance, and develops predictive models to optimize channel mix, spend, targeting, and messaging. The analyst partners closely with marketing, IT, and data engineering teams to unify data sources, operationalize AI across campaigns, and translate complex analytics into clear, actionable recommendations that improve marketing performance and business outcomes.

Responsibilities

• Design, develop, and maintain marketing-focused dashboards in Power BI that provide real-time insights across campaigns, audiences and personas, content, and communication channels.
• Analyze historical and current marketing performance data to identify trends, opportunities, and key drivers of campaign effectiveness, audience engagement, and conversion.
• Develop and apply predictive models to forecast campaign outcomes and optimize channel mix, timing, budget and spend, and targeting to support data-informed marketing planning and prioritization.
• Support AI-driven marketing planning and initiatives, including multi-product campaigns, persona enrichment, precision engagement, experimentation, and performance testing.
• Translate complex datasets and predictive analytics into clear, actionable recommendations for marketing leadership and team members to guide messaging, spend allocation, and campaign design.
• Collaborate closely with marketing, IT, and data engineering teams to integrate internal and external data sources, ensuring a unified and accurate view of marketing performance and customer behavior.
• Develop and enforce processes that ensure the accuracy, completeness, and consistency of marketing and sales datasets used for campaign reporting and optimization.
• Contribute to the data governance framework by defining and maintaining marketing-specific KPIs, metrics, and business rules aligned with campaign and go-to-market objectives.
• Evaluate and optimize marketing-owned data systems such as Salsify, HubSpot, and related platforms so that data is structured and maintained to support effective marketing execution, insights, and predictive modeling.
• Assist in operationalizing AI across campaign planning, budgeting, media modeling, forecasting, and closed loop learning systems to continuously improve marketing performance.
• Monitor and evaluate the effectiveness of AI-powered marketing initiatives, iteratively refining models, assumptions, and dashboards to maximize business and marketing impact.
• Stay current with emerging marketing analytics tools, predictive modeling techniques, and AI applications relevant to modern marketing and go-to-market teams.

Essential Skills

• Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems, or a related field.
• At least 2 years of experience in business intelligence, analytics, or data analysis, with hands-on experience supporting marketing teams or reporting on marketing campaign performance.
• Strong proficiency with Power BI, including report building, data modeling, and DAX.
• Solid understanding of SQL for querying and transforming data.
• Experience working with marketing data sources such as campaign, channel, audience, or engagement data.
• Experience with ETL processes and handling both structured and unstructured datasets.
• Ability to work with APIs and integrate external partner or platform data into internal systems.
• Experience with predictive modeling or advanced analytics techniques applied to marketing or customer data.

Additional Skills & Qualifications

• Experience with cloud data platforms such as Azure, Databricks, or similar technologies.
• Proficiency in Python, R, or similar tools for predictive analytics, automation, and data modeling.
• Familiarity with marketing platforms such as HubSpot, marketing automation tools, CRM systems, or product and content data systems.
• Knowledge of data governance, data security, and best practices for handling marketing and partner-provided data.
• Experience in cross-functional roles that bridge marketing strategy, analytics, and IT or data engineering teams.
• Interest in marketing strategy, marketing analysis, and digital marketing.
• Desire to grow within a dynamic and expanding company environment.

Work Environment

This is an onsite role within a growing organization that values collaboration between marketing, analytics, and technology teams. You will work closely with stakeholders across marketing, IT, and data engineering, using tools such as Power BI, SQL, cloud data platforms, and marketing systems like HubSpot and Salsify. The environment supports hands-on experimentation with AI, predictive analytics, and modern digital marketing technologies to drive continuous improvement in marketing performance.

This is a Contract position based out of Atlanta, GA.

The pay range for this position is $38.46 - $43.77/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

This is a fully onsite position in Atlanta,GA.

This position is anticipated to close on Jul 10, 2026.

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email View email address on ziprecruiter.com for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.