Marketing and Communications Manager

Job brief

The Nonprofit Leadership Alliance (NLA) provides educational courses and professional development to current and prospective nonprofit employees and is the home of the Certified Nonprofit Professional (CNP) credential. NLA is seeking the services of an experienced digital marketing and communications professional to lead its online brand, engagement, and revenue-generating strategies with audiences across the nonprofit sector. The marketing function is essential to NLA and its ability to generate critical operating revenue from direct sales of its educational courses and other online offerings, while its communications enable it to stay engaged with its audiences as well as elevate its brand. In April 2026, NLA welcomed a new CEO with a bold vision to grow the organization’s reach and impact by increasing the number of nonprofit professionals it serves and raising the visibility and awareness of NLA and its work. This role will serve as a critical partner in that endeavor, helping to shape and execute marketing strategies that will strengthen the organization’s overall financial sustainability, brand reputation, and mission impact.

The Marketing and Communications Manager will oversee all marketing, communications, and design initiatives for the Nonprofit Leadership Alliance. This role, which reports to the Chief Business Officer, is responsible for managing the organization’s brand and marketing strategy, digital presence, and communication channels to drive awareness, engagement, and growth. The Marketing and Communications Manager will collaborate with all departments and external partners to develop and execute creative, data-driven marketing strategies that elevate the mission and impact of the Nonprofit Leadership Alliance.

The ideal candidate is a self-starter who can work in a remote environment independently; yet also value collaboration and input from colleagues and incorporate feedback to strengthen their work. This person is comfortable balancing independent ownership with being an engaged member of a mission-driven team.

This role is a great fit for an emerging marketing professional who is eager to expand their skills, take ownership of projects, and build a well-rounded marketing career. It's also an excellent opportunity for a seasoned marketing professional seeking greater flexibility while using their expertise to help shape the next chapter of the Nonprofit Leadership Alliance's growth and impact. Above all, we're seeking someone who is creative, adaptable, and energized by the mission of the Nonprofit Leadership Alliance.

Responsibilities

Digital Marketing & Audience Growth

• Develop and execute integrated marketing campaigns across email, social media, digital advertising, and other online channels.
• Manage paid advertising campaigns, including platforms such as Feathr and Google Ads.
• Monitor campaign performance and optimize content, targeting, and budget to improve engagement, conversions, and return on investment.
• Conduct A/B testing and other experiments to improve marketing performance and user experience.
• Analyze customer journeys and marketing data to identify trends, opportunities, and areas for improvement.
• Manage digital advertising and marketing technology budgets.

Content, Brand & Communications

• Ensure NLA’s brand identity, voice, and style are consistent across all online platforms, including for an online community, CNP Central
• Collaborate with internal and external teams to develop, write, and edit marketing content, including newsletters, blogs, website content, program brochures, and event materials.
• Partner with staff and contractors to maintain and enhance the NLA website, ensuring that content is accurate, current, and user-friendly.
• Oversee the development of visual assets and marketing collateral, maintaining brand consistency across digital and print platforms.
• Collaborate with internal stakeholders to create compelling stories and messaging that highlight NLA's mission and impact.

Marketing Strategy & Collaboration

• Measure and report marketing performance using key performance indicators (KPIs) and return on investment (ROI), providing regular updates to staff, executive leadership, and the Board of Directors.
• Partner with universities, vendors, agencies, and other external organizations to support marketing initiatives.
• Research emerging marketing trends, technologies, and best practices, recommending new approaches when appropriate.
• Contribute creative ideas and strategic recommendations to support organizational growth and audience engagement.
• Manage multiple projects simultaneously while working independently and collaboratively to meet deadlines and organizational goals.

Requirements

• 3-5 years of experience in digital marketing, preferably in the nonprofit or educational sector.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience managing paid digital advertising campaigns, including Google Ads or similar platforms.
• Working knowledge of SEO best practices and strategies for improving website visibility.
• Experience using website analytics tools such as Google Analytics to evaluate campaign performance and inform decision-making.
• Experience writing and editing content for online audiences.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Ability to work independently while collaborating effectively with internal and external teams.
• Knowledge of the nonprofit sector, including topics, trends, and audiences.
• Certified Nonprofit Professional (CNP) credential is preferred but not required.
• Bachelor's degree in marketing, communications, or a related field is preferred but not required.

This is a fully remote position. Candidates located in the Eastern or Central time zones are preferred but not required.

The salary range for this position is $60,000–$65,000 annually, plus a competitive benefits package. Starting salary will be determined based on the selected candidate's experience, qualifications, and skills.

Apply

To apply for the Marketing and Communications Manager position, please send your resume and

cover letter to View email address on click.appcast.io.