Product Marketing Manager

Culver Franchising System , LLC is looking for a self-motivated, results-focused Product Marketing Manager to become a key leader in our talented Marketing team. In this role you will play a vital part in continuing to build the Culver's brand through leading go-to-market execution of menu innovation, limited-time offers (LTOs) and core products to drive guest engagement, sales growth and brand relevance. You will be the critical link as you work cross-functionally to ensure new products and processes are successfully developed, launched, and sustained in the market.

Essential Functions:

Lead Product Commercialization & Innovation

• Lead cross-functional planning and execution for new product launches, limited-time offers, menu renovations, and promotional initiatives
• Serve as the marketing lead throughout the innovation process; ensure alignment on objectives, timelines, key deliverables, testing, and launch readiness
• Partner with Innovation, Project Management, Culinary, Operations, and Supply Chain teams to bring new products and menu enhancements to market
• Provide guest, category, and brand perspectives to support menu innovation, product positioning, messaging, pricing, bundling, and value strategies
• Support menu optimization, renovation, and simplification initiatives that strengthen guest relevance, product quality, and operational execution

Shepherd Cross-Functional Leadership & Launch Execution

• Coordinate launch readiness activities across Marketing, Operations, Supply Chain, Training, and external supplier partners to support successful execution in restaurants
• Build strong relationships with cross-functional partners and suppliers and lead impactful co-branding partnerships
• Serve as a key marketing point of contact throughout marketing commercialization initiatives, helping teams stay aligned on priorities, timelines, and business objectives

Analyze Product Performance & Business Growth

• Monitor and evaluate the performance of core menu items, limited-time offers, and innovation initiatives against established business goals
• Partner with Insights and Analytics teams to understand guest feedback, sales performance, and marketplace trends, translating findings into actionable recommendations to Culinary and Brand stakeholders
• Lead post-launch reviews to capture key learnings and identify opportunities to strengthen future product and commercialization efforts
• Support product planning, commercialization roadmaps, and innovation best practices to improve execution and speed to market
• Lead assigned strategic initiatives, including Flavor of the Day program growth and Core Menu Renovation efforts, while continuously improving product marketing processes and tools

Required Qualifications:

• Bachelor's Degree in Marketing, Business or related field
• 3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experience
• Experience leading cross-functional commercialization and product launch initiatives; foodservice, retail or consumer brand background preferred
• Strong collaborative and communication skills; proven success leading and participating in cross-functional teams
• Analytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendations

Additional Information :

To be considered for this opportunity, please make sure to attach your resume to your application.

Starting Pay Range: $75,000-$85,000 per year, commensurate with experience.
Classification: Exempt/Salary, full-time position.

This role includes a generous incentive bonus based on business results and individual success. We also offer workplace flexibility including flexible work hours and a hybrid work model. Join us at our beautiful Support Center in Prairie du Sac, Wisconsin right on the Wisconsin River, just a short drive from Madison!

Culver Franchising System is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.