Barbie Brand Strategy & Activation Manager
Mattel
Mattel seeks an Associate Manager, Brand Strategy & Marketing to define long-term brand equity and cross-category strategy for the Barbie brand. You will drive day-to-day brand activations in partnership with internal teams and external agencies, developing strategies to accelerate awareness, launches, and franchise growth. The role emphasizes collaboration across marketing, insights, content, and studios, with a focus on delivering integrated campaigns that align with brand priorities. #J-18808-Ljbffr Mattel
Vacancy posted 1 day ago
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