Senior Specialist, Marketing

Hi, we're Oscar. We're hiring a Senior Specialist, Marketing to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family. About The Role The Senior Specialist, Marketing helps create engagement and retention strategies for Oscar members. The Senior Specialist works with various cross‑functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives, including key regulatory communications. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics. You will report into the Senior Manager, Marketing. Work Location This position is based in our Tempe, AZ office, requiring a hybrid work schedule with 3 days of in‑office work per week. Thursdays are a required in‑office day for team meetings and events, while your other two office days are flexible to suit your schedule. Pay Transparency The base pay for this role is: $71,539.20 - $93,895.20 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses. Responsibilities Contribute to defining campaign objectives and aligning them with business goals based on company metrics and marketing acumen. Support creation of marketing and communication tactics: segmentation, value propositions, copy, channel communications, and ensuring the campaign timeline remains on track. Support regulatory communications and optimize the approach to regulatory communications at Oscar. Manage the creation of tactical campaigns that support both consumer experiences and workstreams across organizations. Think through campaign testing and A/B testing strategies to optimize campaigns over time. Analyze campaign results and pull out insights to share with cross‑functional teams. Act as a subject‑matter expert in the marketing organization and in your area, understanding membership, core Oscar products, and tactics that move key metrics. Ensure compliance with all applicable laws and regulations. Other duties as assigned. Requirements Bachelor’s degree or 4+ years of commensurate experience. 2+ years of experience engaging consumers and driving digital engagement. 1+ years of experience working closely with cross‑functional teams (e.g., brand strategy, creative, marketing strategy, and/or CRM teams). 1+ years of experience using data to inform decision‑making. 1+ years of experience managing partners and projects cross‑functionally. Bonus Points 1+ years experience with measurement and analytics and overseeing campaign tests/set up. At Oscar, being an Equal Opportunity Employer means more than upholding discrimination‑free hiring practices. We cultivate an environment where people can be their most authentic selves and find belonging and support. Full‑time employees are eligible for benefits including medical, dental, and vision benefits; 11 paid holidays; paid sick time; paid parental leave; 401(k) plan participation; life and disability insurance; and paid wellness time and reimbursements. Oscar applicants are considered solely based on qualifications, without regard to disability or need for accommodation. If you require reasonable accommodations during the application process, contact the Oscar Benefits Team (View email address on click.appcast.io). Learn more about how you can safeguard yourself from recruitment fraud here. For California residents, see our Privacy Policy for information about the collection, use, and disclosure of applicants’ personal information and your rights over your personal information. #J-18808-Ljbffr