Digital Marketing / Communications Manager

Digital Marketing / Communications Manager

The Digital Marketing / Communications Manager is responsible for supporting the strategy, execution, and continuous optimization of digital marketing and communications programs across a diverse portfolio of platforms. This role plays a critical support function in delivering integrated internal and external communications strategies that align with business objectives and drive measurable impact.

As a senior team member, this role provides project leadership, mentorship, and strategic guidance, ensuring operational excellence, scalability, and alignment across initiatives. The Lead combines advanced platform expertise, structured project management, and data-driven decision-making to deliver high-quality, impactful digital experiences.

Key Responsibilities

• Support the end-to-end planning, execution, and optimization of digital marketing campaigns across platforms such as Google Ads, Meta, YouTube, TikTok, CTV, and other DSPs.
• Take full ownership of complex, multi-channel initiatives, ensuring projects are delivered on time, within scope, and aligned with business objectives.
• Establish project timelines, workflows, and execution plans while proactively identifying risks and driving resolution.
• Oversee campaign budgets, forecasting, pacing, and performance optimization to maximize ROI.
• Ensure consistency, quality control, and adherence to best practices across all campaign deliverables.

• Support the development and execution of internal communication strategies to effectively inform and engage employees.
• Drive external digital communication initiatives that increase brand visibility, customer engagement, and revenue growth.
• Serve as a key point of contact for communications strategy across cross-functional initiatives and campaigns.
• Act as an advocate for organizational priorities, ensuring alignment across stakeholders and initiatives.

• Provide ongoing mentorship and guidance to selected team members, supporting both technical skill development and customer-facing soft skills.
• Lead by example in establishing best practices, improving workflows, and elevating overall team performance.
• Support onboarding and training of new team members, helping to build team capability and consistency.

• Analyze campaign performance and customer behavior to identify insights and inform optimization strategies.
• Deliver clear, actionable reporting to leadership and stakeholders, translating data into business recommendations.
• Drive continuous improvement through testing frameworks, measurement strategies, and performance reviews.

• Partner with Client Services, Sales, Product, Analytics, and Ad Operations teams to ensure seamless execution and alignment.
• Facilitate collaboration across stakeholders to move projects forward and resolve dependencies.
• Represent digital marketing in internal and external discussions, providing insights on performance, strategy, and industry trends.

• Identify opportunities to improve tools, processes, and campaign strategies to increase efficiency and effectiveness.
• Contribute to innovation initiatives and recommend new digital tactics, platforms, and capabilities.
• Stay current on industry trends and translate them into actionable improvements for the team and business.

Qualifications

Minimum Requirements

• BS/BA degree and 6 years of experience, Master's degree preferred with 4 years of experience, or Ph.D. with 1 year of experience, or 8 years of experience without a degree in digital marketing, communications, advertising, or a related field.
• Demonstrated experience managing and supporting complex digital marketing campaigns or projects across multiple channels.
• Strong project management skills, including the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
• Advanced knowledge of digital advertising platforms (Google Ads, Meta, YouTube, TikTok, CTV, programmatic, etc.).
• Proven ability to mentor or guide team members and contribute to team development.
• Strong understanding of campaign lifecycle management, ad operations, and performance metrics.
• Proficiency in Microsoft Office Suite (Outlook, Teams, Excel, Word, PowerPoint).
• Willingness to travel up to 25% based on business or client needs.

Preferred Skills

• Supporting cross-functional initiatives or programs from planning through execution.
• Strong leadership presence with the ability to influence without direct authority.
• Experience building or improving processes, workflows, or playbooks.
• Excellent communication, organizational, and stakeholder management skills.
• Analytical mindset with the ability to translate data into strategy.