Senior Manager, Event Marketing

Senior Manager, Event Marketing

FMI represents food retailers and wholesalers and develops and promotes policies, programs and forums supporting its members, their customers and supplier partners, and other industry stakeholders in the areas of government relations, food and product safety and defense, education, industry collaboration and networking, research, health and wellness, social, environmental and sustainability programs, and communications. By pursuing these activities, FMI provides leadership and advocacy for the food and consumer product industry worldwide as the industry innovates to meet the changing needs of its customers.

Primary Purpose: Initiate, develop and execute high-impact, multi-channel marketing strategies for the FMI event portfolio that drive event attendee acquisition, maximize ROI, and support FMI's position as a leading voice in the food retail industry. This role leads marketing for a portfolio of industry conferences and programs and is responsible for strengthening brand awareness and market position in support of non-dues revenue, member retention and growth.

Key Job Responsibilities:

• Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals
• Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and long-term strategic marketing, communications, and promotional plans aligned with organizational goals.
• Lead and implement integrated marketing strategies and comprehensive plans that drive event revenue growth across the assigned event portfolio: Annual Meat Conference (approx. $2M registration and sponsorship revenue). Energy & Store Development (approx. $1.5M). Supply Chain Conference (approx. $230K). And additional events as needed.
• Lead the planning and execution of multi-channel event marketing campaigns using automation tools, digital outreach, advertising, and social media.
• Oversee end-to-end campaign development, including timeline, content, creative coordination, prospect list management, A/B testing, and asset development.
• Determine the right mix of in-house execution, delegation to team members, and outside vendor or agency support for each initiative.
• Partner with internal stakeholders (education, sponsorship, membership, and research teams) to develop event messaging. Manage & update key messaging with internal staff, external stakeholders (planning committees, partner organizations, etc.) to align with industry trends, audience needs and support event growth.
• Manage and utilize Asana for project tracking.
• Performance Analysis & Optimization
• Identify and grow target audiences for each event community.
• Analyze and track performance of all marketing campaigns; adjust tactics and messaging as needed to improve outcomes and achieve objectives.
• Create marketing reports and performance summaries for internal stakeholders, including year-over-year comparisons, referral traffic, and ROI impact.
• Digital Presence, Advertising & Brand Experience
• Integrate digital marketing initiatives and enhance event visibility across platforms to increase conversions.
• Own and manage the optimization of event websites, including copywriting, SEO, design direction, and content updates to ensure optimal user experience and brand consistency.
• Manage relationships with industry publications and media outlets, identify media barter opportunities for print and digital advertising to support promotion of FMI events and programs, including dailyLead partnership via Smartbrief.
• Leadership and Innovation: Leverage evolving marketing trends and technologies to strengthen FMI's event promotion strategy and visibility. Work collaboratively with the Marketing team to guide and execute key projects.
• Other Job Functions: Other responsibilities and duties as assigned or directed. Ability to travel to conferences locally and out of town.

Position Requirements:

Normal office environment requiring use of typical business equipment (e.g., computer, telephone, fax, copier, etc.). Ability to travel to events to perform work on-site, as needed. The person in this position will be eligible to work a hybrid work schedule Monday through Thursday requiring a minimum of two days in the office per week during that four-day period. Every Friday will be a remote workday (unless business needs require the person to be in the office). This person will also be required to be in the office for a minimum of three days per quarter for all-staff "In-Service" days.

Education, Skills and Experience: College degree in Marketing or related field. Minimum of seven to nine years of experience directly and specifically related to the position. Five or more years of prior management experience. Computer and internet expertise with an excellent working knowledge of Microsoft Office products, including Word, Excel, CoPilot and PowerPoint. Strong knowledge of social media platforms, HubSpot, Asana and Canva. Strong customer service and team orientation. Strong interest in process automation using AI tools. Strong writing, editing, proofreading and communication skills. Familiarity with research-driven messaging, storytelling and creative concepting. Excellent interpersonal communication skills. Self-directed with excellent time and project management skills with an ability to organize, prioritize, and accomplish multiple tasks with strict attention to detail and with minimal supervision.

Pay Range: $86,500 to $114,300 (annually)*This salary range reflects the minimum and maximum annual compensation for this position and has been established in good faith and in accordance with Virginia and federal law. Individual salary offers within this range will be based on the candidate's relevant experience, education, skills, certifications, and other job-related factors.

Number of Openings - 1

FMI is an Equal Opportunity Employer. We will consider applicants for this position without regard to any category protected by applicable federal, state or local law, including but not limited to: race, color, religion, sex, national origin, age, physical or mental disability, genetic information, veteran status or uniformed service member status.