Digital Experience Manager

Encino Building #2, 5707 Southwest Parkway, Austin, Texas, United States of America Job Description Kestra Financial is a wealth management platform dedicated to empowering independent financial professionals—including traditional and hybrid RIAs—to grow their businesses and deliver exceptional client service. We combine advanced business management technology with personalized consulting to provide unmatched scale, efficiency, and support. Our advisor-focused culture is built on innovation and advocacy, enabling advisors to offer comprehensive securities and investment advisory solutions to their clients Lead with Purpose. Partner with Impact. Kestra Holdings is seeking a Digital Experience Manager to lead website, content authoring, and organic growth initiatives across all Kestra business units. This role is responsible for owning the digital experience from strategy through execution, including website optimization, content governance, SEO and AEO, analytics, and Sitecore CMS content operations. The ideal candidate brings a balance of strategic thinking, operational rigor, and hands‑on execution, and can partner closely with Creative, MarTech, Marketing, and business stakeholders. The position offers a competitive compensation and benefits package, with a hybrid work schedule (4 days in-office, 1 day remote). What you’ll Do: Develop and execute organic growth strategies to drive website traffic, engagement, and conversion. Lead SEO and AEO (Answer Engine Optimization) efforts, including optimization for search engines, AI‑drivensearch, and generative answer surfaces. Conduct keyword research, content gap analysis, and technical SEO audits. Monitor and analyze performance using Google Analytics, Search Console, Looker Studio, and SEO platforms. Translate data insights into actionable optimization and content recommendations. Own website initiatives across all Kestra companies, including ongoing optimization, enhancements, and launches. Partner with MarTech and development teams to define requirements, manage backlogs, and deliver updates through agile workflows. Ensure websites meet performance, accessibility, and governance standards. Serve as the primary website point of contact for cross‑functional teams and stakeholders. Own Sitecore content authoring standards, workflows, and documentation. Establish and maintain content governance policies, including: Authoring guidelines (aligned with brand standards, voice, tone, and messaging consistency) SEO standards (for text, video, imagery, and other content formats to ensure discoverability and performance) QA and publishing processes (synced with corporate requirements, compliance, and applicable industry regulations) Enable and support content authors across the organization with clear documentation and training. Oversee content creation, editing, scheduling, and publishing to ensure accuracy, consistency, and quality. Identify and mitigate CMS‑related risks, limitations, and authoring issues. Continuously improve website UX, navigation, structure, and content clarity. Validate usability, mobile responsiveness, and accessibility standards. Own web, SEO, and content performance reporting. Maintain dashboards and reporting cadences for leadership and stakeholders. Provide insights tied to business goals, advisor experience, and marketing outcomes. Work closely with Creative, Marketing Strategy, MarTech, Compliance, and external vendors. Translate business objectives into digital requirements and execution plans. Engage stakeholders to align website and content initiatives with organizational priorities. What You Bring: Bachelor’s degree in Digital Experience Design, Marketing, Communications, Information Systems, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience. 5–7 years of experience in digital marketing, website management, and content strategy. Hands‑on experience managing enterprise CMS platforms (Sitecore preferred). Strong understanding of AI’s impact on search behavior, content discovery, and user experience. Experience optimizing content for SEO, AEO, and generative search environments. Strong knowledge of SEO best practices and emerging AEO considerations. Experience developing and enforcing content authoring and governance standards. Proficiency with analytics and reporting tools (GA4, GSC, Looker Studio). Ability to manage multiple initiatives, prioritize work, and collaborate cross‑functionally. Strong written, verbal, and documentation skills. Benefits to support you: Competitive pay and benefits with a large employer (over 1600 employees nationwide) 401(k), health insurance, and a competitive benefits package Work in a supportive, collaborative environment committed to professional excellence Help clients navigate meaningful financial decisions with confidence Opportunities for training, development, and long‑term growth within the firm Disclosure You acknowledge that if hired, Kestra Financial, Inc. may, obtain and use background information concerning your credit, character, general reputation, personal characteristics, work habits, performance and experience for evaluation for your potential employment. It is the policy of Kestra Financial to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender, identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. Kestra Financial prohibits any such discrimination or harassment. #J-18808-Ljbffr