Organic Growth Lead

Company Overview Home From College (HFC) is a marketplace that connects college students with brands offering paid GIGs, internships, and early-career opportunities. For students, we're often the first real bridge between college and the working world. For brands, we're how they reach a generation that's hard to reach anywhere else. We're in full growth mode, focused on getting the HFC App into the hands of every college student in the country and turning first‑time users into repeat GIG completers. The growth decisions made now will define our trajectory, and we're building the team to make them. The Role We're hiring a Growth Hacker to build and operate HFC's creator engine — a scaled network of hundreds, eventually thousands, of student and niche creators producing authentic, viral content across TikTok, Instagram, and YouTube. This is not a brand awareness play. It's a distribution machine. You'll recruit the creators, build the systems to manage them at scale, brief and iterate on content, track what goes viral and why, and turn organic reach into measurable growth ‑ app downloads, signups, and activated users. You'll own the full flywheel from creator sourcing to content performance to downstream impact on HFC's core growth metrics. What You’ll Do Own HFC's creator and viral content strategy end‑to‑end ‑ from building the network to measuring its impact on growth - with a focus on using AI tools and systems to create content, measure success and drive user growth Creator Recruitment & Network Building — Identify, recruit, and onboard hundreds of micro and nano creators across TikTok, Instagram, and YouTube; build toward a scaled network of 1,000+ active contributors producing consistent content Creator Program Management — Design and run the systems, workflows, and tooling to manage a large creator roster at scale — briefs, approvals, payments, performance tracking, and re‑engagement Content Strategy & Briefing — Develop platform‑native content frameworks and briefs that give creators clear direction while preserving authentic voice; identify winning formats, hooks, and narratives that drive shares and downloads TikTok — Build HFC's presence as a category‑defining account; scale creator partnerships and Spark Ads amplification; understand the algorithm and engineer content for reach Instagram (Reels, Stories, Feed) — Drive growth through a mix of owned content and creator‑generated posts; manage influencer collaborations and co‑branded content that reaches college‑aged audiences YouTube (Shorts & Long‑Form) — Build a creator pipeline for both short‑form viral content and longer authentic storytelling that ranks and compounds over time Influencer Partnerships — Source and manage paid and gifted partnerships with creators ranging from nano (1K–10K) to macro (100K+); negotiate deals, manage contracts, and hold creators accountable to deliverables Viral Content Testing — Run structured experiments on hooks, formats, trends, and CTAs to identify what spreads; document learnings and build a repeatable playbook for what works UGC Pipeline — Build a reliable supply of user‑generated content from HFC's own student base; turn satisfied users into creators and brand advocates Performance & Attribution — Define and track the metrics that connect content output to business outcomes ‑ reach, engagement, click‑throughs, app installs, and activated users; report weekly on what's working and where to double down Collaborate with the Paid team to amplify top‑performing organic content through Spark Ads and paid social What We're Looking For Proven track record building and managing large‑scale creator or influencer programs — not just one‑off partnerships, but ongoing networks with hundreds of active contributors Deep, native fluency across TikTok, Instagram, and YouTube — you understand each platform's algorithm, content culture, and what actually drives reach organically AI Fluency in creator sourcing, management tools and creative iteration Experience developing content briefs and creative frameworks that scale across a large, distributed creator base without losing authenticity Strong instincts for what goes viral — you can look at a piece of content and know why it spreads, and you know how to engineer for it Hands‑on influencer partnership experience — sourcing, negotiating, contracting, and managing creators from nano to macro tiers Experience building or managing UGC programs that turn real users into brand advocates Operational rigor — comfortable building the systems, workflows, and tooling needed to manage hundreds of creator relationships without things falling through the cracks Data‑driven mindset — can connect content metrics to downstream business outcomes and make clear recommendations based on performance Moves fast, thinks in experiments, and treats every piece of content as a test with a hypothesis Excellent communicator — can brief a 19‑year‑old TikTok creator and present a strategy to the leadership team in the same afternoon Bonus Points You've personally grown a social account to a meaningful following — you know what it feels like from the creator side Experience in college, Gen Z, or early‑career audiences — you understand the culture, the references, and what resonates Familiarity with creator management platforms (e.g., Grin, Aspire, Creator.co, Modash) or the ability to build your own lightweight system Experience working alongside a paid social team to amplify organic wins through Spark Ads or boosted posts Background in the gig economy, creator economy, or two‑sided marketplace products You've built something — a channel, a community, a program — from zero What we Offer Competitive annual base compensation Equity Option Award Compensation Health, Dental, and Vision Insurance 401(k) Plan Unlimited PTO Laptop and WFH setup reimbursement Hybrid office environment in Santa Monica #J-18808-Ljbffr