Product Marketing Senior Manager

Team: MarketingCity: BostonState: MA Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.The RoleWe are seeking a Product Marketing Sr. Manager to lead U.S. product marketing for Veeva Vault CRM Suite, the leading agentic engagement platform for life sciences. You will partner closely with Market Strategy and Product Management to develop the positioning, messaging, value propositions, and go-to-market strategy for Vault CRM Suite products, including industry-specific AI capabilities. You will translate product vision and innovation, customer voice and value, and market opportunities into compelling narratives that drive customer success and growth.In this role, you will lead product launches, release marketing, sales enablement, customer advocacy, and content strategy. The right candidate will thrive in a collaborative, fast-paced environment and is equally comfortable developing long-term marketing strategy and driving execution.Success requires a highly self-motivated and collaborative leader with the adaptability to navigate a matrixed organization, partner effectively with stakeholders, and deliver clear, compelling narratives across every customer touchpoint.What You'll DoIn collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan—including customer retention, adoption, and cross-sell/upsell strategiesLead and guide team execution for Vault CRM Suite product marketing initiatives, establishing a consistent operational cadence across market strategy, product management, and marketingDevelop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assetsEmpower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decksOwn the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer successOwn and execute large scale customer conference agendas and content, product launches and releases, and customer advocacy programsDrive product awareness through PR, article placements, and social mediaBuild and maintain an optimized library of sales collateral and competitive assetsRequirements6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environmentHigh level of self-motivation—proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadencesExceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messagingDemonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholdersStrong project management and operational execution skills, with high attention to detail and accountabilityBachelor's degree or equivalent work experienceNice to HaveExperience marketing a category-leading enterprise B2B software product with significant market shareExperience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programsInterviewing with VeevaWe value your time and believe in a transparent hiring process. Here is the process you can expect.Follow the application process and submit your resume.Within 3 days, you will receive a link to a personality assessment administered by a third party.Once you complete the assessment, our team will review your full application package and follow up via email with our decision.If moving to the interview stage, the process is as follows: A conversation with the hiring managerA practical case exerciseA final conversation with our group's Senior Leader.Once all interviews are complete, the manager will be in touch with a final decision. Perks & BenefitsMedical, dental, vision, and basic life insuranceFlexible PTO and company paid holidaysRetirement programs1% charitable giving programCompensationBase pay: $95,000 - $175,000The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.#LI-Remote#LI-MidSeniorVeeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at View email address on click.appcast.io Where It’s Best for YouWork Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.Work at Veeva. Work where it’s best for you.