Marketing Specialist, Hospitality

Marketing Specialist Hospitality

Work Mode:Onsite

Location: Onsite four days per week Kohler WI

Opportunity

The Marketing Specialist supports the planning coordination execution and reportingof marketing initiatives across key areas of Kohler Hospitality. The roleassists with integrated marketing campaigns supporting resort lodging food andbeverage golf wellness retail events and other hospitality experienceswithin Destination Kohler.

Working under the direction ofHospitality Marketing leadership this position helps translate marketing plansand business priorities into organized effective and timely campaignexecution. Responsibilities include coordinating marketing projects maintainingcalendars and timelines developing project briefs supporting content andasset needs assisting with reporting and budget tracking and collaboratingwith internal teams and external partners.

This role works closely withmarketing sales revenue management lodging food and beverage golf publicrelations creative events and operations teams. The position may alsocoordinate project details and deliverables with external agencies mediapartners influencers vendors and strategic partners.

Specific Responsibilities

Marketing Planning & Business Support

• Support the development and execution of marketing plans for assigned hospitality businesses and resort experiences which may include lodging food and beverage golf wellness retail events and other resort initiatives.
• Assist with translating approved business and marketing priorities into campaign calendars project plans channel activities timelines and deliverables.
• Maintain annual and seasonal marketing calendars in coordination with Hospitality Marketing leadership and cross-functional partners.
• Gather information from business and operational partners to help define marketing needs campaign requirements audiences offers and timing.
• Support consistent application of Destination Kohler positioning messaging and brand standards across assigned marketing initiatives.
• Contribute ideas and recommendations that support brand awareness guest engagement demand generation and revenue goals.
• Help ensure marketing activities appropriately support the guest journey from awareness and consideration through booking visitation and post-visit engagement.
  

Campaign Planning Coordination and Execution

• Support the execution of integrated marketing campaigns across paid earned owned social media email web partner influencer and public relations channels.
• Coordinate campaign timelines creative briefs Workfront requests asset requirements reviews approvals media deadlines and launch dates.
• Prepare and maintain project plans status documents campaign calendars and other materials needed to keep initiatives organized and on schedule.
• Coordinate with creative digital content public relations social media revenue management reservations operations and sales teams to support accurate and timely campaign execution.
• Gather campaign information including audience details offer terms pricing booking information event details operational considerations and required disclaimers.
• Review marketing materials for accuracy consistency brand alignment and completeness prior to routing them for final approval.
• Track outstanding decisions assets feedback and approvals and communicate project updates to relevant stakeholders.
  
• Assist with campaign launches updates extensions and closeout activities.
• Monitor campaign performance and help identify opportunities to improve engagement traffic demand and overall campaign effectiveness.
• Document campaign results key learnings and recommendations for review by Hospitality Marketing leadership.
  

Business Unit Marketing Support

• Provide day-to-day marketing support for assigned hospitality businesses experiences events and resort initiatives.
• Assist with lodging and resort marketing programs that support room-night demand occupancy opportunities packages seasonal promotions property enhancements and guest experiences.
• Support food and beverage golf wellness retail and event marketing through campaign coordination content planning promotional materials email and newsletter support web updates and other approved marketing activities.
• Meet with business and operational partners to gather information clarify requests communicate timelines and coordinate approved deliverables.
• Help organize marketing support for new offerings seasonal programs special events property updates and other business initiatives.
• Coordinate with Brand Experience and Event teams to support the promotion of seasonal programming activations signature experiences and other strategic hospitality moments.
• Maintain familiarity with assigned hospitality experiences to support accurate relevant and guest-focused marketing communications.
• Escalate changing priorities competing requests timeline risks or resource concerns to Hospitality Marketing leadership.
  

Content Public Relations and Partner Coordination

• Coordinate project details and deliverables with external agencies public relations partners media partners influencers photographers content creators vendors and other approved partners.
• Assist with public relations influencer media and content initiatives by coordinating schedules itineraries background materials assets approvals and follow-up items.
• Support content capture by helping develop shot lists gather business information coordinate on-property logistics and organize completed assets.
• Assist with the preparation and routing of media materials fact sheets talking points briefing documents image selections and other communications.
• Track partner deliverables asset due dates usage information approvals and campaign requirements.
• Support partnership and promotional activations by coordinating approved materials timelines brand assets and reporting information.
• Review external-facing materials for alignment with Kohler Hospitality messaging and brand standards before routing them for final approval.
• Maintain organized records of approved marketing assets partner materials campaign documentation and project correspondence.
• Refer contractual financial reputational or strategic partner decisions to Hospitality Marketing leadership.

Reporting Analytics and Marketing Operations

• Work with Hospitality Marketing leadership and the Senior Marketing Analyst to maintain reporting tools trackers calendars dashboards and planning documents.
• Gather and organize campaign performance information from available marketing and business reporting sources.
• Monitor relevant performance indicators for assigned initiatives which may include revenue bookings room nights rounds covers ticket sales paid media performance earned media results web traffic email engagement social media engagement and campaign-attributed demand.
• Prepare campaign recaps performance summaries presentations and status updates for leadership review.
• Assist with identifying performance trends campaign learnings reporting gaps and potential optimization opportunities.
• Use available data and stakeholder feedback to recommend practical adjustments to campaign execution content timing and channel activity.
• Maintain accurate marketing records and project documentation to support continuity visibility and future planning.
• Support consistent marketing intake prioritization project tracking communication and workflow processes.
• Help ensure completed projects are properly documented and that final assets reports and approvals are stored in the appropriate systems.
  

Budget and Administrative Support

• Assist with budget tracking invoice processing purchase orders expense documentation and campaign forecasting for assigned marketing activities.
• Maintain accurate records of planned committed and actual marketing expenses.
• Coordinate with marketing leadership vendors agencies and internal partners to resolve routine invoice estimate purchase order and billing questions.
• Track approved campaign and project expenses and communicate potential variances to Hospitality Marketing leadership.
• Support the preparation of budget updates campaign recaps and financial reporting materials.
• Assist with gathering estimates and documenting costs for proposed marketing initiatives.
• Help maintain records related to media placements production costs agency work partnerships events and other marketing expenses.
• Refer budget decisions contract negotiations unplanned expenses and material financial changes to Hospitality Marketing leadership for review and approval.
  

Project and Workflow Management

• Manage multiple concurrent projects while maintaining quality accuracy and attention to detail.
• Organize project information timelines deliverables feedback approvals and status updates using established marketing systems and processes.
• Proactively identify missing information potential delays and execution risks and communicate them to the appropriate stakeholders.
• Facilitate routine project coordination meetings or status updates when requested.
• Follow established review and approval processes for creative materials offers pricing public relations content partnerships and external communications.
• Recommend practical workflow improvements that help the Hospitality Marketing team operate more effectively.
• Provide project support for special assignments and emerging Hospitality Marketing priorities as needed.

Skills/Requirements

• Bachelors degree in marketing communications business hospitality or a related field preferred.
  
• 3 years of experience in marketing communications project coordination hospitality marketing or a related field preferred.
  
• Experience supporting integrated marketing campaigns across digital social email web PR content events promotions or partnerships.
  
• Strong project-management skills with the ability to coordinate multiple stakeholders priorities timelines and deliverables.
  
• Excellent written and verbal communication skills with strong attention to detail and a high standard for polished accurate work.
  
• Ability to interpret marketing performance data prepare clear reporting and identify when issues or risks need to be escalated.
  
• Proficiency in Microsoft Office; experience with marketing project-management analytics content or digital asset platforms preferred.
  
• Familiarity with hospitality luxury travel golf wellness events or lifestyle marketing preferred.

#LI-Onsite

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Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us which is why Kohler offers day 1 benefits. This means youll have access to your applicable benefit programs from your first day on the job with no waiting period. The salary range for this position is $66300 - $100800. The specific salary offered to a candidate may be influenced by a variety of factors including the candidates experience their education and the work addition this position is eligible for a performance bonus/variable incentive compensation.

Why Choose Kohler
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing access to career growth and development opportunities a diverse and inclusive workplace and a strong culture of innovation. With more than 30000 bold leaders across the globe were driving meaningful change in our mission to help people live gracious healthy and sustainable lives.

About Us
It is Kohlers policy to recruit hire and promote qualified applicants without regard to race creed religion age sex sexual orientation gender identity or expression marital status national origin disability or status as a protected veteran. If as an individual with a disability you need reasonable accommodation during the recruitment process please contact . Kohler Co. is an equal opportunity/affirmative action employer.