Director of Creator & Brand Partnerships

About Purity Products

Purity Products is one of the most trusted names in premium nutrition. For over 30 years, we’ve built our reputation on science-backed formulations, clinically-relevant ingredients, and a customer base that stays with us for decades. Our flagship products span longevity, hair and beauty, joint and mobility, energy, immunity, and whole-body health — all manufactured to the highest standards and backed by an in-house team of formulators, clinicians, and customer care specialists.

We’re entering our next chapter of growth, and we’re building the team to lead it.

About the Role

We’re hiring a Director of Strategic Partnerships & Creator Growth to build the partnership and content engine that drives Purity’s next wave of growth. This is a new, senior-level seat reporting directly to the Chief Growth Officer.

Your mandate is broad and ambitious: build a flywheel of credible, culturally-relevant content that gets Purity in front of the right audiences in the right context. That means three connected partnership lanes — creators and ambassadors, brand collaborations, and platform and community partnerships — all working together to produce a continuous stream of authentic content that travels.

You’ll work cross-functionally with brand, social, paid media, and lifecycle marketing to make sure every partnership produces content that gets repurposed, amplified, and put to work across every channel we own.

This is a builder’s seat for someone who sees partnerships not as transactions, but as the engine that powers everything

Salary r a nge: $140,000

Sche d ule: Mon-Thurs Onsite and Friday1/2 Day Remote

What You’ll Do

Build Three Partnership Lanes

• Creators & ambassadors . Source, pitch, and close long-term relationships with health and longevity podcasts, premium wellness creators, golf and performance personalities, functional medicine voices, and the newsletters and communities they reach.
• Brand collaborations . Identify and structure partnerships with complementary brands across wellness, performance, fitness, beauty, food, and lifestyle. Co-branded products, cross-promotion, bundled offers, joint events, and co-created content that puts Purity in front of new audiences in relatable, non-transactional ways
• Platforms & communities . Build relationships with the platforms, communities, gyms, retreats, events, and membership groups our customers already trust. Make Purity a natural part of the spaces where wellness happens.

Architect Deals That Win Both Ways

• Performance-weighted bydefault. Design partnership structures using royalty stacks, code economics, continuity participation, bundles, and co-branded offers. Use hybrid structures with modest guarantees and upside participation only when the partner profile demands it.
• Negotiate and close. Own deal terms end-to-end. Work directly with talent, agencies, management companies, brand partners, and legal to land long-term, renewable relationships.

Build the Content Flywheel

• Treat every partnership as a content engine. Every creator, every brand collab, every event is an opportunity to produce content that lives well beyond the initial moment.
• Partner with brand and social. Work hand-in-hand with the in-house brand and social teams to capture, edit, and distribute partner content across organic social, paid social, email, lifecycle, and on-site.
• Feed the paid media engine. Make sure creator content is structured to perform in paid — hooks, formats, claims, lengths — so the partnership channel directly lowers acquisition costs across the rest of the business.
• Repurpose relentlessly . One creator partnership should produce dozens of usable assets across formats and channels. You’ll build the systems and rights structures to make that happen.

Activate, Retain, and Protect

• Activate partners . Onboard creators, brands, and ambassadors with consistent briefing, product education, and brand standards. Build the playbook that scales.
• Retain an d expand. Manage relationships year-over-year. Renew, expand, and deepen the partners that perform. Year-two and year-three relationships are where compounding kicks in.
• Protect the brand. Own the compliance guardrails with partners across all claims-sensitive categories. Keep creators on-script without diluting authenticity.
• Report and forecast. Maintain weekly visibility on pipeline, deal status, channel revenue, content output, and partner-level economics. Set targets and hit them.

What We’re Looking For

• 7+ years of building and closing partnership deals — some combination of creator, brand, talent, and platform partnerships — ideally in supplements, functional beverage, beauty, wellness, or adjacent premium consumer categories.
• Proven experience structuring performance-based deals: rev-share, royalty stacks, code economics, brand collaboration economics, and hybrid guarantee-plus-performance structures.
• Active, working relationships across the health, longevity, performance, golf, functional medicine, or premium wellness creator and brand ecosystem. Not LinkedIn connections — real relationships.
• A content brain. You think about every partnership as an asset pipeline, not a one-time placement. You’ve worked closely with brand, social, and paid media teams to turn partnership output into channel performance.
• Experience operating inside a regulated consumer category (supplements, OTC, beauty, functional beverage, or similar). You understand claims, compliance, and how to keep a program safe.
• Track record of building creator or partnership channels from scratch — not just inheriting and optimizing them.
• Bias to action, comfortable without a finished playbook, comfortable being the only person in the room on a given deal.
• High-energy operator who builds trust quickly and brings something to every room you walk into.

Bonus Points

• Background that spans both brand-side and talent, agency, or platform-side.
• Direct category experience in longevity, supplements, or performance nutrition.
• Fluency in continuity and subscription economics and how to design partner comp around them.
• Experience standing up a UGC or creator content pipeline that fed paid social performance

What’s In It For You

• Director-level base, calibrated to experience and book of relationships.
• Annual performance bonus tied to channel KPIs
• Long-term incentive participation tied to channel revenue contribution.
• A senior seat with real ownership, direct access to leadership, and the runway to build something category-defining.

What We Offer

• Performance bonus opportunity
• Medical, dental, vision
• on, and 401(k)Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment

Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.