Digital Marketing Analyst Intern

2101 Thrift Road, Charlotte, NC 28208, USA For this internship, we're prioritizing candidates on track to graduate in Spring 2028 (current juniors or rising seniors). As an intern at Pillar4 Media, you'll have the opportunity to get real-world, hands-on experience at one of the fastest growing digital media companies in the US. In addition to learning new skills and working directly with subject matter experts in SEO, editorial, creative, paid media, revenue operations and analytics, you'll get to work on meaningful projects that make a difference for consumers seeking to improve their health and wellness. Pillar4's mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health. What our team does Our team is at the intersection of data, performance, and strategy. We: Analyze revenue, conversion, and traffic data to drive business decisions, optimize channels, and strengthen partnerships. Actively manage and optimize paid media accounts across platforms like Google Ads, Microsoft Ads, and Facebook Ads. Build tools, dashboards, and analytics solutions used daily by business leaders to monitor performance and uncover growth opportunities. Collaborate with teams across SEO, Product, Engineering, and Design to identify areas for improvement and drive measurable results. Own key initiatives that improve profitability, efficiency, and digital marketing performance. The types of projects you will work on As a Digital Marketing Analyst Intern, you will: Dive into large datasets to identify trends, optimize performance, and make actionable recommendations across sites, channels, pages. Learn how to navigate and execute within digital advertising platforms such as Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics. Support keyword-level analysis, automated bidding strategies, creative testing, and campaign optimization to drive profitable growth. Turn complex datasets into digestible analyses and visualizations using tools such as Excel, SQL, and PowerBI. Design and run experiments across our portfolio to improve our users experience & improve yield" to what our team does Build, clean, and analyze data to support daily decision-making and cross-functional projects. Own tests and contribute to execution strategies, reporting back on results and insights to senior leaders. By the end of the summer you will Gain hands-on experience in digital marketing, analytics, and performance optimization. Be well-versed in major advertising platforms (Google, Bing) and marketing analytics tools (Excel, SQL, PowerBI). Understand how to gather, clean, analyze, and report on large datasets to influence business strategy. Develop a comprehensive view of how Paid Media, SEO, Revenue Operations, Content, and UX work together to grow a digital business. Share insights and test results with senior leaders, receiving direct feedback on strategy and execution. Internship Role Placements: For summer 2027, interns who apply, interview, and accept an offer for the Digital Marketing Analyst intern position will be placed on a functional team. Please review the team descriptions below to accurately complete your application: Paid Media: As a Paid Media Intern, you'll get hands-on experience using Google Ads to manage Paid Search campaigns such as Best Protein Powders and Best Hair Growth Treatments. You'll analyze the customer funnel and turn daily insights into action by optimizing ad copy and budgets to maximize contribution margin, with your work showing up in live Google searches. You'll also research health & wellness brands, industries, and emerging trends to uncover breakthrough opportunities for the business. Product: As a Product Intern, you'll shape the on-site experience for millions of readers by designing and running A/B tests on page layouts, comparison features, and CTAs across brands like Sleepopolis and Garage Gym Reviews. You'll dig into analytics to find where readers hesitation, turn those insights into live experiments, and work alongside engineering, design, SEO, and editorial to see results within days. Revenue Operations: As a Revenue Operations Intern, you'll manage the P&L for one of our sites and gain exposure to all aspects of revenue creation (affiliate networks, panel and link creation, assembling deals, optimizations, data fidelity, and site performance). You'll analyze full funnel performance data across verticals such as sleep and nutrition translating that into recommendations that drive revenue growth, yield improvements on site, and efficiency across brands, pages and partnerships. What it Takes to Be an Intern at Pillar4 Pillar4 is an early-stage, fast-growing company – so we all get our hands dirty. Important competencies include: Openness to feedback and collaboration. You'll be working closely with folks across different teams, so you'll need to be open to the process and accepting of feedback and critique. Strong communication skills, with the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team. Pillar4 Culture buy-in: Act with Focus, Get After It, Build the Team, and Grow Without Limits – those are our values, and we expect you to live them every day. Entrepreneurial spirit: we act like entrepreneurs. Our team members are incredibly driven, agile, goal oriented, and are always up for a challenge. Why You Should Join Us For the Summer Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals. Stability: We are privately owned, have a holding period of "forever," and have significant cash to invest – we're "rock solid" financially. Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands. Market Landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space. Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly. Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media and more. The opportunity to grow new skills and learn from smart people is endless. Impact Focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities. Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun. Who We Are Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health. We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following: Mattress Advisor, launched in 2017 Mattress Nerd, acquired in 2018 Sleepopolis, acquired in 2020 Mattress Clarity, acquired in 2020 Sleepyti.me, acquired in 2022 Sleep Advisor, acquired in 2022 The Fit House, launched in 2021 Garage Gym Reviews, acquired in 2021 Partnerships with leading direct-to-consumer brands and media companies to grow their businesses. All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check. At this time, Pillar4 will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-2, E-3, L-1 and O-1, or any EADs or other forms of work authorization that require immigration support from an employer). All offers are subject to a background check. #J-18808-Ljbffr