Gift Card Manager

Salary Range: $99,000 - $110,000 per year. The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits. This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position. At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN. About The Team The Fintech & Loyalty organization builds and manages the systems, products, and partnerships that make it easy and rewarding for customers to pay, finance, and gift with Wayfair. Within F&L, the commercial team is responsible for delivering profitable growth across products including credit cards, financing, payments, loyalty, and gift cards. What You’ll Do Own the growth strategy for Wayfair’s gift card business, with clear accountability for increasing sales, revenue penetration, and customer usage. Build a clear point of view on where growth should come from: gifting occasions, new customer acquisition, dormant customer reactivation, higher visibility on-site, stronger off-site marketing, and new distribution partnerships. Identify, negotiate, and launch new channels and commercial partnerships that expand the reach of Wayfair Gift Cards. Drive year-round marketing campaigns on and off Wayfair, in partnership with internal Marketing, Creative, Product, Engineering, Analytics, Brand, and Finance teams. Build a repeatable experimentation engine with clear hypotheses, fast readouts, and decisions that compound learning over time. Improve the end-to-end gifting experience — discovery, merchandising, design, purchase, delivery, and redemption — so the product feels more emotionally resonant, occasion-worthy, and easy to use. Own partner relationships with distributors and marketing partners; hold them accountable for growth, economics, and execution. Translate customer insight and market trends into action, improving how Wayfair Gift Cards are positioned and why customers choose them. Manage spend with discipline by setting clear investment criteria, tracking ROI, and shifting dollars toward the highest-confidence growth opportunities. Communicate crisply with leadership on growth strategy, performance, risks, and decisions needed to accelerate results. What Success Looks Like The gift card program is growing materially, with clear improvement in load, usage, revenue penetration, and partner/channel contribution. Wayfair has a stronger and more diversified gift card distribution footprint, including new channels and partners. Marketing spend is governed by a clear strategy and experimentation framework, not one-off activity. The business has a repeatable growth operating cadence with tests, readouts, and clear decisions. Customers increasingly see Wayfair Gift Cards as a desirable gift for key moments and occasions, not just a transactional product. Leadership has confidence that this role is building a growth machine, not simply managing an existing program. What You’ll Need 5+ years of experience in growth, marketing, business development, category management, partnerships, or general management, ideally in e-commerce, retail, gifting, loyalty, payments, or other consumer businesses. A track record of growing a business, category, or channel through marketing, partnerships, and commercial execution. Strong sales and marketing instincts, including experience building campaigns, evaluating ROI, and turning insight into demand. Experience launching and scaling external partnerships, distribution channels, or co-marketing programs. A GM mindset: you know how to set strategy, prioritize bets, manage tradeoffs, and own outcomes. Strong analytical judgment and comfort working from imperfect information to make decisions and move quickly. Excellent cross-functional leadership skills and the ability to influence stakeholders across many teams. Clear, crisp communication and executive presence. Strong customer empathy and brand instinct; you understand that gifting is emotional and that experience matters. High ownership, high energy, and a bias toward action. Benefits & Perks - US Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees. No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service. Global Traveler Health Insurance through GeoBlue. 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching. Automatic enrollment into Basic Life and Accidental Death & Disability Insurance. 401(k) matching with immediate vesting. Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services. Tuition Reimbursement. Wayfair Employee Discount. Gym/Fitness Discounts (Wellhub and varying regional memberships). Exclusive access to thousands of perks & discounts through BenefitHub. Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits. Assistance For Individuals With Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form. Need Technical Assistance? For more information about applying for a career at wayfair, visit our FAQ page here. About Wayfair Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Wayfair