Social Media Intern

Overview Join our team this fall and help share the stories, experiences, events, and natural beauty that make the City of Chesapeake an exceptional place to live, learn, work, farm, and play. The Social Media Specialist Intern will support the Tourism team by assisting with marketing initiatives, customer engagement, and social media management. Responsibilities include capturing photo and video content, creating reels and other digital media, and supporting a variety of tourism marketing efforts. Key Responsibilities Conduct a comprehensive audit and reorganization of the department’s digital asset library to improve accessibility, brand consistency, and internal efficiency across marketing initiatives. Create engaging social media content, including post copy, reel concepts, and short-form video ideas. Capture photography and video at events, parks, and attractions to help tell the destination’s story. Assist in developing seasonal and campaign-based content calendars aligned with tourism marketing priorities. Draft blog articles and website copy that highlight local experiences, inspire visitation, and support search visibility. Support website content updates and redesign planning through content audits, competitive research, and user experience feedback. Evaluate current social media and digital platforms and provide research-based recommendations to improve engagement, reach, and brand visibility. Research competitor destinations and summarize trends, best practices, and emerging tourism marketing strategies. Assist with the development and refresh of in-house marketing assets, including graphics, templates, and digital resources. Help organize user-generated content and support outreach for content permissions when appropriate. Develop and present a final capstone project or presentation highlighting strategic recommendations or a campaign concept created during the internship. Contribute to additional marketing and communications projects as opportunities arise. What You’ll Gain Hands-on experience in tourism marketing and destination storytelling Real-world content creation and social media strategy experience Opportunities to attend events and explore parks and attractions Portfolio-worthy projects and mentorship Required Qualifications Must be a college student in good academic standing who is majoring in, or a recent college graduate (i.e., within one year of graduation) in tourism, marketing, public relations, communications, or related fields. Internship Responsibilities Providing their own transportation to and from work Arriving at the work site at the time designated by the work site supervisor Performing the tasks assigned by the vocational instructor/coordinator and the work site supervisor in an efficient manner Demonstrating honesty, punctuality, courtesy, a cooperative attitude, appropriate dress, and a willingness to learn Conforming to the guidelines of the internship work site Requires a valid driver’s license with a driving record that complies with the City Driving Standards. Preferred Qualifications Tagged as: media management #J-18808-Ljbffr