Manager, Digital Growth Performance

WHAT YOULL DO

Manage paid media strategy and execution across Meta Google and other digital channels ensuring campaigns are aligned to ticket sales revenue lead generation and broader business objectives.

Lead media planning and budget allocation across digital and traditional channels including OOH CTV audio and other emerging opportunitiesdetermining where when and how to invest for maximum impact.

Manage Google performance strategy including Search keyword analysis query/intent insights campaign structure PMAX optimization audience strategy and ongoing opportunities to improve efficiency and capture demand.

Own performance analysis and reporting building clear views of spend sales revenue CAC ROAS ATP volume and other KPIs. Use Excel pivot tables dashboards and platform reporting to identify trends diagnose performance and turn data into actionable recommendations.

Connect media performance to ticketing outcomes analyzing campaign match audience geography channel and creative-level performance to understand what is actually driving sales and revenue.

Partner with the internal data/analytics team to develop reporting attribution audience insights and measurement capabilitiesserving as the marketing lead to scope projects prioritize needs and ensure insights translate into action.

Continuously optimize campaigns and media plans reallocating budget adjusting targeting testing creative and offers and identifying opportunities to improve efficiency and scale.

Support fan acquisition and lead generation beyond paid media partnering with teams on event and stadium activations QR-code capture lead-gen opportunities and other tactics that grow the clubs addressable audience.

Project manage cross-functional marketing initiatives keeping timelines deliverables data needs and agency/internal stakeholders aligned from planning through execution and reporting.

Partner cross-functionally with Ticketing Creative CRM Content Partnerships and external media partners to translate business goals into effective campaigns measurement plans and actionable insights.

Qualifications :

Paid Media Expertise: Strong hands-on experience across Meta Google and other digital channels with the ability to launch optimize and scale campaigns against clear business objectives.

Media Strategy & Planning: Ability to develop integrated media plans across digital OOH CTV audio and other channels balancing reach efficiency timing and budget to support ticket sales and broader business goals.

Performance & Revenue Mindset: Focused on incremental sales revenue ROAS CAC and overall business impactnot simply media metrics. Comfortable connecting media performance to ticketing outcomes.

Audience & Campaign Strategy: Strong understanding of audience segmentation funnel strategy retargeting geographic targeting and campaign architecture with an instinct for where and how to deploy budget.

Analytical Rigor & Optimization: Highly data-driven and comfortable interpreting performance across platforms identifying opportunities reallocating spend and turning insights into action.

Creative & Cross-Functional Collaboration: Able to translate business objectives into clear creative and media briefs and work effectively with Creative Content Ticketing CRM and external partners to execute and optimize campaigns.

Additional Information :

The base salary range for this position is $63120 - $94680 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Due to the cyclical nature of the entertainment industry the employee may be required to work varying schedules to reflect the business needs of the company.

Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance 401(k) plan flexible spending accounts tuition reimbursement life insurance health and wellness benefits and a paid time-off program.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.

Remote Work :

No

Employment Type :

Full-time