Senior Manager, Product Marketing

Responsibilities

• Own BusPatrol's product marketing strategy across the product portfolio.
• Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.
• Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights.
• Develop messaging frameworks that support customer acquisition, expansion, retention, and new market entry.
• Ensure consistent messaging across all customer-facing channels and internal stakeholders.
• Lead cross‑functional go‑to‑market strategy for new product launches, feature releases, market expansions, and strategic initiatives.
• Build commercialization plans that align Product, Sales, Marketing, Customer Success, Revenue Operations, and Executive Leadership.
• Define launch success metrics and monitor product adoption, market penetration, and business performance following launch.
• Continuously optimize launch strategies based on customer feedback, market response, and business outcomes.
• Help identify new market opportunities, customer segments, and commercialization strategies that accelerate growth.
• Own the strategy and development of sales enablement programs, including:
  • Product presentations
  • Messaging frameworks
  • Battlecards
  • Competitive positioning guides
  • Customer case studies
  • Product one‑pagers
  • ROI calculators
  • Value‑based selling tools
  • Industry‑specific messaging
• Partner closely with Sales Leadership and Revenue Operations to improve seller readiness, shorten sales cycles, and increase competitive win rates.
• Develop and deliver enablement training that equips customer‑facing teams to confidently position BusPatrol's solutions.
• Build and maintain BusPatrol's competitive intelligence program.
• Monitor competitors, industry trends, legislative developments, and emerging technologies impacting school safety and public‑sector transportation.
• Conduct customer interviews, market research, and win/loss analyses to identify opportunities and inform business strategy.
• Deliver actionable competitive insights and market recommendations to Product Leadership and Executive Leadership.
• Serve as the organization's subject matter expert on market dynamics and customer needs.
• Serve as the voice of the customer throughout product planning and commercialization efforts.
• Gather customer feedback and market intelligence to influence product roadmap priorities.
• Partner with Customer Success to develop customer success stories and reference programs.
• Represent BusPatrol at conferences, customer events, webinars, and industry forums.
• Collaborate with Government Relations and Public Affairs to ensure messaging aligns with evolving legislation, policy initiatives, and public‑sector priorities.
• Act as the central product marketing partner across Product Management, Sales, Marketing, Customer Success, Revenue Operations, Government Relations, Finance, and Executive Leadership.
• Lead cross‑functional commercialization planning and drive alignment across multiple business functions.
• Influence strategic decisions regarding pricing, packaging, positioning, customer segmentation, and market expansion.
• Help establish scalable product marketing processes, templates, and best practices as BusPatrol continues to grow.
• Mentor junior marketing team members and contribute to the continued development of the marketing organization.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in Product Marketing, Product Management, Go‑to‑Market Strategy, or related commercial leadership roles.
• Demonstrated success leading enterprise product launches and commercialization initiatives.
• Experience owning product positioning, messaging, competitive intelligence, and sales enablement strategy.
• Strong understanding of B2B technology buying cycles and enterprise sales motions.
• Experience partnering directly with executive leadership and cross‑functional stakeholders to influence strategic business decisions.
• Proven ability to translate complex technical concepts into compelling customer messaging.
• Strong analytical skills with experience leveraging customer, market, and business performance data to drive decisions.
• Excellent written, verbal, presentation, and executive communication skills.
• Demonstrated ability to lead multiple strategic initiatives simultaneously in a fast‑paced environment.