Director Market Insights & Competitive Intelligence

Director, Market Insights, Analytics & Competitive Intelligence

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity. We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics has an opening for a Director, Market Insights, Analytics & Competitive Intelligence who wants to continue to learn in order to allow our company to grow. This position can be remote Non-CA.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics: As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary: The Director Market Insights, Analytics & Competitive Intelligence is a senior strategic leader responsible for delivering actionable market intelligence, including market sizing, forecasting, competitive analysis, and opportunity assessment, to inform enterprise product, portfolio, and go-to-market decisions. This role partners across Product Management, Marketing Strategy, Sales, Finance, and M&A to provide a fact-based view of the market—combining quantitative modeling with qualitative insight—to guide investment prioritization, product lifecycle management, and growth strategy.

Core Responsibilities:

• Own market sizing, segmentation, and forecasting across the enterprise portfolio, including TAM/SAM/SOM analyses by indication, modality, customer segment, and geography.
• Develop and maintain forward-looking market forecasts to inform product roadmap decisions, capacity planning, and long-range strategic planning.
• Build scenario models to evaluate the impact of market dynamics, competitive entry, regulatory changes, pricing shifts, and technology adoption.
• Partner with Finance and Product Leadership to align market forecasts with revenue planning and portfolio prioritization.
• Design and execute ongoing market analyses that identify emerging trends, unmet needs, adoption barriers, and whitespace opportunities.
• Produce in-depth industry and segment analyses covering market drivers, regulatory landscape, reimbursement dynamics, and technology evolution.
• Lead competitive intelligence and benchmarking, including competitor positioning, offerings, pricing strategies, and pipeline signals.
• Translate complex data into clear strategic implications and executive-ready narratives.
• Partner with Product Management to inform new product ideation, portfolio expansion, and lifecycle decisions.
• Support build vs. buy vs. partner evaluations.
• Support prioritization of product roadmap investments based on quantified market opportunity and strategic fit.
• Contribute insights that support clinical evidence generation strategies and product launch planning.
• Support strategic evaluations related to M&A, partnerships, and upstream innovation opportunities.
• Leverage internal and external datasets to deliver robust, repeatable insights.
• Ensure analytical rigor, transparency, and consistency across market models and insights delivered to stakeholders.

Experience, Education and Qualifications:

• Bachelor's degree required; MBA strongly preferred.
• 10+ years of experience in healthcare, life sciences, diagnostics, or biopharma.
• Demonstrated experience in market insights, analytics, market sizing, and forecasting.
• Proven ability to synthesize large and complex datasets.
• Life sciences or diagnostics experience required.
• Strategic thinker with strong business and financial acumen.
• Expertise in market modeling, forecasting, and opportunity evaluation.
• Ability to translate complex information into clear executive-level insights.
• Strong project leadership and stakeholder management skills.
• Advanced proficiency in Excel and PowerPoint.
• Executive presence and comfort influencing senior leadership decisions.

Travel Required: Ability to travel up to 20%, including overnight travel as required.

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.