Manager, Customer Intelligence

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Customer Intelligence team, part of the broader Planning & Optimization organization, is at the forefront of understanding Roku's customers. We are a commercially astute team dedicated to turning complex data into clear, actionable insights that drive customer growth, improve retention, and optimize engagement across the streaming ecosystem. We work hand in hand with business stakeholders, product, marketing, and engineering teams — serving as a critical partner in defining, measuring, and activating customer strategy.

About the role

Roku is seeking a Senior Manager, Customer Intelligence to lead a high-impact technical team and serve as a strategic intelligence partner to senior leaders and cross-functional stakeholders. This role is business-forward and goes beyond traditional analytics leadership — it sits at the intersection of technical depth and strategic activation. You will own a focused set of high-value workstreams, including customer segmentation, causal impact measurement, retention analytics, and activation reporting, while managing dedicated analytical and engineering contributors who build the systems and infrastructure that make this work scalable across the organization. The ideal candidate brings meaningful experience in technical analytical environments and has progressed toward using intelligence to shape strategy, influence decisions, and build organizational capability. You set a high bar for output quality, executive-ready storytelling, and strategic thinking — and you champion AI-powered ways of working as a core part of how your team operates. This is a leadership role for someone who is visionary about where analytics is headed and pragmatic about how to get there.

For New York Only - The estimated annual salary for this position is between $182,750 - $262,600 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We’re looking for curious, adaptable builders who can show how they’ve used AI or automation to move faster, raise the bar, and scale their impact.

We value your AI skills if have built fluency across the agentic engineering toolchain — coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks. And you can describe projects where you shipped real work with these tools. You know how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you.

What you'll be doing

• Defining and leading the Customer Intelligence measurement agenda, including customer segmentation frameworks, causal impact analyses, retention analytics, and activation reporting
• Scoping ambiguous business questions, translating them into analytical problems, and owning the output end-to-end
• Setting and upholding a high standard for analytical storytelling, ensuring all deliverables — presentations, briefings, scorecards — are decision-ready for senior and executive audiences
• Leading and developing a small team of analytical talent that partners with dedicated engineering and data science support and collaborates with Roku's broader core analytics organization
• Partnering with your team to productionize methodologies and build reusable datasets, segmentation schemas, and analytical frameworks — including SQL/Python-based workflows and Airflow pipelines — that the broader analytics organization can leverage
• Facilitating analytical conversations that connect data to business decisions across product, marketing, finance, and strategy
• Maintaining hands-on involvement by QA-ing technical work, pressure-testing methodology, and reviewing SQL and Python when it counts
• Actively using AI tools such as LLM-based assistants to accelerate team output across analysis, narrative generation, and workflow automation
• Serving as an active, collaborative partner to the broader analytics organization, aligning on shared methodology and ensuring your team's work extends organizational capability

We're excited if you have

• 8–12 years of experience in analytically-grounded roles, with at least 3 years leading teams or functions, ideally within consumer technology, streaming, subscription, or a data-intensive business
• A strong technical foundation with experience in analytical and data science environments, including proficiency in SQL and working knowledge of Python
• Demonstrated experience driving business impact through insights — influencing decisions, shaping strategy, and changing outcomes at a senior level
• Exceptional ability to translate complex analytical findings into clear, structured narratives for executive and cross-functional audiences
• Familiarity with Airflow, GitLab, or similar pipeline infrastructure, with comfort digging into technical work independently
• Direct experience with or strong intuition for causal inference methods such as difference-in-differences, propensity matching, and synthetic controls
• Experience with Tableau, Looker, or similar visualization tools, with a high bar for what dashboards and scorecards should communicate
• A genuine, practiced orientation toward AI tools as force multipliers — with demonstrated use in day-to-day work
• A track record of growing and developing analytical talent with a strong sense of responsibility toward team development
• A Bachelor's or Master's degree in Economics, Statistics, Business, Computer Science, or a related field

#LI-BD1

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on us.fitly.work.

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit

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