Field Sales Representative - Denver, CO

Job Description

Job Description

Description:

Field Sales Representative

Full-Time, Exempt • Field-Based • Reports to Region Director • Blake’s Beverage Company

THE RISING TIDE LIFTS MORE GLASSES. When the apples align, greatness emerges – Introducing Blake’s Beverage Co., a force born from the union of Avid Cider Co., Blake’s Hard Cider, and Austin Eastciders. Our united mission: To reclaim cider’s rightful place as America’s drink. With a passion for bold, fruit-forward flavors, we craft beverages that resonate with a diverse audience. Fresh ingredients, a commitment to craft, and a rich 78-year history of family farming fuel our relentless dedication to the cider cause. With our feet firmly grounded in the soils of MI, TX, OR, and NY, we press on.

The Field Sales Representative is the face of our brands in the trade — hunting new accounts, deepening relationships with existing ones, and executing winning programs across on-premise and off-premise retail. Success here is measured in distribution gains, account activations, and consistent achievement of your KPIs.

If you’ve built a book of business from scratch, turned a cold account into a brand champion, and thrive on the energy of the field — we want to hear from you.

Active Selling in the Market

• Call on assigned accounts while actively targeting non-buys and new accounts within your coverage area

• Gain draft and package effective points of distribution across both on and off-premise channels

• Sell in displays, on-premise specials, and events

• Average a minimum of 10 calls per day, 50 per week, and 200 per month (or as directed by your Region Director)

• Balance hunting new accounts with farming and strengthening existing relationships

Activations & Account Execution

• Sell in and conduct a minimum of 4 on/off-premise activations per month (averaging 1 per week, 12 per quarter)

• Execute activations including happy hours, pint nights, tap takeovers, staff training, demos and samplings, venue events, sponsorship events, and festivals

Distributor Management

• Request, confirm, and execute a minimum of one ride-with per month with your assigned distributor(s)

• Prepare for and attend monthly distributor meetings where applicable

• Report distributor out-of-stocks, issues, challenges, and opportunities to your Region Director

• Attend wholesaler Monthly and Quarterly Business Reviews (QBRs) as directed

Administration & Reporting

• Track all market visits through Karma; every account visit must be logged

• Submit a weekly recap and plan of action to your Region Director, captured through Karma account logs

• Review KPIs and develop a work plan for the upcoming week, submitted to your Region Director for review and collaboration

• Submit weekly expense reports through Paylocity

• Update the team calendar with major market activities, events, and scheduled travel

• Participate in all scheduled team calls and meetings

Performance & Development

• Meet KPI quotas and track progress against assigned targets

• Execute a minimum of one team-selling day per month with your Region Director

• Complete required training and develop and maintain an individual learning plan with your Region Director

• Participate in quarterly business reviews of wholesaler and internal brand performance to set the upcoming quarter’s focus

• Complete an annual performance review

Performance Cadence & Targets

• Account Calls: 50 per week / 200 per month / approximately 2,400 annually

• Activations: 1 per week / 4 per month / 12 per quarter / approximately 48 annually

• Distributor Ride-Withs: minimum 1 per month

• Team-Selling Days: minimum 1 per month with the Region Director

• Weekly Admin Half-Day: dedicated time each week for recaps, plans of action, expenses, planning, and ride-with coordination

Required

• Prior experience in beverage, alcohol, CPG, or distributor/wholesale sales strongly preferred

• Demonstrated track record of building distribution and growing volume in a field sales role

• Strong relationship-building, negotiation, and selling skills across on-premise and off-premise channels

• Self-motivated and disciplined, with the ability to manage an independent field schedule and high call volume

• Comfort with sales technology and reporting tools (Karma, Paylocity, CRM, and calendar platforms)

• Valid driver’s license, reliable transportation, and a clean driving record

• Must be 21 years of age

Physical & Travel

• Field-based role requiring daily travel throughout the assigned coverage area

• Daily start and stop times are flexible but must align with key retailers’ availability; schedules outside the norm require Region Director approval

• Occasional weekend and evening work for activations and events

• Ability to lift and move cases of product, point-of-sale materials, draft equipment, and tap handles (up to 50 lbs)

• Ability to stand, walk, and travel between accounts for extended periods

Competitive base salary plus performance-based bonus (DOE), with full details shared during the interview process. Blake’s Beverage Company offers a comprehensive benefits package including health, dental, and vision coverage, 401(k) with match, PTO, and the perks of repping brands you’ll actually be proud to pour.

Don’t just send a resume into a void. Reach out on LinkedIn, visit a location, try the cider — show us you want in. We can’t wait to meet the right person.

Blake’s Beverage Company is an equal opportunity employer.