Lead Product Manager, Customer Experience (CX) Journey Intelligence

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About this role: Wells Fargo is seeking a Lead Product Manager Customer Experience (CX) Journey Intelligence to help shape and elevate the end-to-end credit card customer experience. This role is responsible for evaluating customer journeys across channels to uncover friction points, generate actionable insights, and drive improvements that deliver measurable customer and business outcomes. This role supports the Branded Cards organization, focused on advancing journey intelligence and lifecycle experience improvements. You will partner across Product, Operations, Digital, Analytics, Technology, and Compliance to transform customer insights into prioritized opportunities and data-driven business cases. This is a highly visible role requiring strong analytical thinking, structured problem solving, and the ability to influence senior stakeholders. Learn more about our career areas and business divisions at In this role, you will: Evaluate end-to-end credit card customer journeys to identify “moments that matter,” friction points, and experience gaps Apply structured customer journey mapping methodologies to assess and prioritize improvement opportunities Diagnose root causes using multiple data sources, including: Customer feedback (VOC) NPS, CSAT, and OSAT metrics Complaint data and call drivers Digital behavior and operational performance data Translate insights into prioritized CX initiatives aligned to enterprise strategy and customer needs Develop clear, data-backed business cases, including KPIs, assumptions, risks, and expected value realization Define and track success metrics and measurement frameworks for CX initiatives Partner cross-functionally to influence execution and drive alignment on priorities and tradeoffs Present insights and recommendations to senior leaders with clarity, confidence, and strong executive presence Act as a thought leader in CX, shaping journey roadmaps and helping mature journey intelligence capabilities Required Qualifications: 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: Background in management consulting, CX consulting, strategy, or financial services, with exposure to consumer lending products (e.g., credit cards, auto, personal loans) Experience in credit card originations, portfolio management, or unsecured lending, with understanding of credit policy, underwriting, risk frameworks, and regulatory considerations Strong familiarity with customer experience (CX) metrics and insights, including VOC programs, NPS, CSAT, complaint analysis, and call driver data Proven track record of evaluating customer journeys, identifying opportunities, and translating insights into actionable improvements Experience building and presenting data-driven business cases, including defining success criteria, KPIs, and measurement frameworks Demonstrated ability to analyze large, complex datasets and synthesize quantitative and qualitative insights into clear, compelling narratives Strong understanding of P&L drivers, pricing strategies, and portfolio performance Hands-on experience with data analysis tools such as SQL, Python, or SAS Ability to lead cross-functional initiatives and influence stakeholders across product, technology, operations, and analytics teams Proven ability to translate strategy into execution and deliver measurable business outcomes Comfortable operating in ambiguous, complex environments, with strong structured problem-solving skills Excellent communication and storytelling skills, with experience presenting to senior and executive audiences Highly collaborative, with a results-driven mindset, strong ownership, and accountability Job Expectations: Willingness to work on-site at stated location on the job opening. This position offers a hybrid work schedule Travel up to 25% of the time Location: 2200 Concord Pike Wilmington, Delaware 19803 550 S Tryon St Charlotte North Carolina 28202 Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $119,000.00 - $206,000.00 Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees. Health benefits 401(k) Plan Paid time off Disability benefits Life insurance, critical illness insurance, and accident insurance Parental leave Critical caregiving leave Discounts and savings Commuter benefits Tuition reimbursement Scholarships for dependent children Adoption reimbursement Posting End Date: 11 Jun 2026 *Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at: wellsfargo.com wellsfargojobs.com For questions on how to search and apply, visit frequently asked questions.