Marketing Manager

To activate HCP and DTC media strategies, the full-time remote GTM Manager, Media Strategy will manage the translation of long-term strategy into actionable launch plans, sales enablement tools, and cross-functional coordination within the commercial organization. Key responsibilities Translate HCP and DTC media strategy into quarterly activation plans and coordinate cross-functional launch readiness Own sales enablement materials and facilitate internal training sessions to build seller fluency Establish feedback loops to capture insights and improve future GTM strategies and execution Required qualifications Bachelor's degree in business, marketing, media, healthcare, or a related field preferred 5-8 years of experience in go-to-market, product marketing, or media strategy, preferably in pharmaceutical or healthcare sectors Demonstrated experience in supporting product launches and coordinating cross-functional teams Strong understanding of digital media and omnichannel marketing concepts Excellent project management and stakeholder coordination skills