Senior Marketing Manager

Working remotely on a full-time temporary basis, the Senior Marketing Manager will drive growth through the development and execution of demand generation marketing strategies in collaboration with accounting firms, managing multi-channel campaigns and analyzing program results. Key responsibilities Develop and initiate demand generation marketing strategies with accounting firms to drive sales of IES and QuickBooks Online Collaborate with internal partners and external agencies to execute high-impact marketing campaigns Analyze campaign impact and report on ROI, leveraging qualitative and quantitative research for improved business outcomes Required qualifications Bachelor's degree required; MBA preferred 5+ years of experience in developing and executing multi-channel marketing campaigns Proven experience managing external advertising agencies and internal partners Strong qualitative and quantitative research and testing experience Demonstrated ability to translate customer insights into effective marketing strategies