Product Marketing Manager

Product Marketing Manager – Metasys (JohnsonControls) Role Overview You are the voice of the customer and a key driver of market success for the Metasys portfolio. Partnering cross-functionally with product management, engineering, sales, and regional marketing teams, you will translate technical capabilities into compelling value propositions and go‑to‑market strategies. You will position our solutions to resonate with building owners, facility managers, consultants, contractors, and enterprise customers driving both new business and lifecycle growth across existing installations. Key Responsibilities Strategic Growth Develop and lead the annual product marketing plan to deliver targeted growth, including a minimum contribution of 2% incremental revenue in FY27. Identify market opportunities, customer needs, and competitive gaps to shape portfolio strategy. Go‑to‑Market & Launch Excellence Define and execute global go‑to‑market strategies for new and existing BAS offerings. Lead end‑to‑end product launches, including campaign planning, messaging, content development, and performance tracking. Align launch execution across regions, channels, and customer segments. Campaigns & Demand Generation Design and deliver integrated, multi‑channel marketing campaigns to drive pipeline growth and customer engagement. Partner with regional marketing and sales teams to optimize audience targeting, channel mix, and campaign performance. Customer & Market Insights for Thought Leadership Apply market research, analytics, and industry insights to inform strategy and messaging. Maintain a strong understanding of competitive positioning and BAS landscape, understanding market size, potential, trends, etc. Champion the voice of the customer across product, marketing, and commercial teams. Messaging & Enablement Develop differentiated value propositions, positioning, and messaging that clearly articulate business outcomes (efficiency, resilience, cybersecurity, sustainability). Create high‑impact sales enablement tools to support global sales and channel teams. Cross‑Functional Leadership Collaborate across product management, engineering, L&D, business development, and legal teams to deliver cohesive, high‑quality marketing programs. Manage external agencies and partners to execute campaigns effectively. Performance & Optimization Define success metrics and track KPIs to continuously optimize marketing effectiveness and ROI. Use data‑driven insights to refine strategies and improve campaign performance. Required Qualifications Bachelor’s degree or equivalent experience in marketing, business, or a related field. 10+ years of experience in product marketing, with a strong track record in strategic marketing leadership. Proven ability to translate complex technical offerings into compelling, customer‑focused value propositions. Strong analytical mindset with experience driving measurable business outcomes through KPI‑led marketing. Excellent communication, storytelling, and stakeholder management skills. Demonstrated ability to influence and collaborate effectively in a global, matrixed organization. Willingness to travel domestically and internationally (approximately 10%). Preferred Qualifications MBA or advanced degree in Marketing, Business, or a related discipline. Experience in building automation, HVAC, or industrial technology markets. Global or international marketing experience. Benefits Competitive salary and bonus plan. Paid vacation, holidays, and sick time. Comprehensive benefits package including 401(k), medical, dental, and vision care. On‑the‑job and cross‑training opportunities. Encouraging and collaborative team environment. Dedication to safety through our Zero Harm policy. Equal Opportunity Employment Johnson Controls International plc. is an equal‑employment‑opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. #J-18808-Ljbffr