Vice President

Overview SVP, Portfolio Media serves as the senior-most media leader across a portfolio of brands for a key pharmaceutical client. Responsible for overseeing comprehensive media strategy, investment planning, and channel approach across HCP and DTC initiatives, ensuring alignment to business objectives and delivering measurable impact. Acts as the primary media partner to senior client stakeholders and internal leadership, driving integration across media, strategy, analytics, and broader omnichannel initiatives. Responsibilities Portfolio Leadership & Strategic Oversight Own the overall media strategy and planning approach across a portfolio of brands, ensuring consistency, quality, and strategic excellence. Guide cross-brand investment planning, channel strategy, and resource allocation to improve impact across the portfolio. Ensure alignment between brand-level plans and broader business and commercialization objectives. Serve as the senior point of contact and final strategic authority for media recommendations, and decisions regarding any critical issue. Client Leadership & Partnership Act as the senior media lead and trusted advisor to client stakeholders across the portfolio. Partner closely with client leadership to shape investment strategy, channel prioritization, and long‑term planning. Lead high‑level strategic discussions, presentations, and planning engagements. Provide proactive thought leadership around media innovation, evolving channel dynamics, and opportunities for growth. Integration & Omnichannel Collaboration Partner cross‑functionally with strategy, analytics, engagement, and client teams to ensure fully integrated solutions. Drive alignment between media planning and broader omnichannel initiatives and customer experience strategies. Ensure media is effectively connected to data, insights, and measurement frameworks to inform ongoing optimization. Champion collaboration across teams to deliver cohesive, audience‑first experiences. Innovation & Thought Leadership Bring forward new ideas, tools, and approaches to advance media strategy across the portfolio. Find opportunities to test, learn, and scale innovative channels, technologies, and planning methodologies. Contribute POVs and frameworks that elevate the overall media offering at Heartbeat. Team Leadership & Development Lead and mentor senior media and strategy team members across the portfolio. Foster a high‑performing, collaborative team environment with clear accountability and strong communication. Support team growth through coaching, development, and ongoing feedback. Partner on hiring and building out the media function as needed. Business Leadership & Growth Partner with account and agency leadership on client growth opportunities and strategic initiatives. Contribute to new business efforts, including pitches and strategic proposals. Help shape the evolution of media capabilities within Heartbeat. Qualifications Knowledge & Expertise Deep expertise in pharmaceutical marketing across both HCP and DTC audiences. Strong cross‑channel media planning and investment strategy experience. Ability to connect media strategy to business outcomes and broader marketing ecosystems. Strong understanding of data, measurement, and how insights inform planning decisions. Familiarity with emerging media trends and the healthcare marketing landscape. Requirements Proven success leading large‑scale media strategy across multiple brands or a portfolio of business. Demonstrated ability to influence senior client stakeholders and drive strategic decision‑making. Strong leadership presence with experience managing and mentoring senior‑level teams. Ability to operate at both a strategic and operational level across complex organizations. Excellent communication, presentation, and storytelling skills. Education & Experience 12+ years of media strategy, planning, and investment experience. Significant leadership experience, including oversight of senior team members and cross‑functional teams. Pharmaceutical, healthcare, or life sciences experience required. Experience working across both HCP and DTC campaigns. Bachelor’s degree required. Additional Information Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Benefits include medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. All information will be kept confidential according to EEO guidelines. Compensation Range: USD $180,215.00 – $299,637.00 annually. The role may also be eligible for bonus or incentive compensation. #J-18808-Ljbffr