Product Marketing Director

Yext (NYSE: YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery - across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com. We're looking for a Product Marketing Director to lead go-to-market strategy for one of Yext's product pillars. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success - responsible for driving awareness, adoption, and revenue for a critical part of our platform. We're seeking a commercially savvy, data-driven storyteller who can translate market insights into roadmap priorities and turn product innovation into customer value and commercial conversations. You'll own customer, competitive, and market insights for your product area, and drive the positioning, messaging, pricing, and enablement behind every new go-to-market motion. What You'll Do Define and execute GTM strategy for a set of Yext products - shaping positioning, narratives, launch plans, and growth initiatives. Own positioning, messaging, pricing, and enablement for all new GTM motions, from early concept through launch. Lead product launches end to end, making sure internal readiness and external execution are both high-impact. Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion. Messaging & Positioning Craft differentiated, value-based messaging frameworks that resonate across buyer personas - from CMOs to channel managers to local operators. Translate technical capabilities into clear, compelling business outcomes that align with customers' visibility and engagement goals, and into the commercial conversations Sales has every day. Shape pricing and packaging recommendations that reflect market positioning and customer willingness to pay. Keep product narratives consistent and competitive across all touchpoints. Customer & Market Insights Own customer, competitive, and market insights for your product area - synthesizing customer feedback, market signals, and usage data into a clear point of view. Translate those insights directly into roadmap priorities, working closely with Product to influence what gets built next. Conduct market and competitive research to identify opportunities for differentiation and innovation. Support customer advocacy through compelling case studies, proof points, and success stories. Sales Enablement & Field Success Develop enablement content and programs that improve field confidence, messaging consistency, and win rates. Deliver training and tools that help Sales, CS, and Channel teams position and sell your product with commercial confidence. Collaborate with reseller and agency partners to accelerate indirect channel growth. Cross-Functional Leadership Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights. Collaborate with Customer Success and Support so customer feedback flows directly into GTM strategy. Play a leadership role in raising the bar across the Product Marketing team - contributing frameworks, best practices, and a culture of excellence. What You Have 12+ years of B2B SaaS product marketing experience, ideally in martech. A commercially savvy operator who can connect market insight to roadmap decisions and connect product capability to revenue. Proven ability to bring products to market and drive adoption in fast-paced, competitive environments. Exceptional storytelling and communication skills, with the ability to turn data into compelling narratives for diverse audiences. Experience shaping pricing, packaging, or GTM motions for new products or segments. Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success. Analytical mindset with the ability to turn data into strategy. Experience building sales enablement materials and driving GTM success across both direct and indirect channels. Self-starter with a high ownership mentality and a bias toward action. Why You'll Love It Here Be a Driver of Innovation - Help shape the GTM strategy for a high-priority product at the forefront of digital visibility. Strategic, Visible Role - Operate in a high-impact capacity with direct influence on product, positioning, pricing, and business performance. Startup Agility, Enterprise Reach - Move fast and test bold ideas while backed by the scale of a public company. Collaborative Culture - Work cross-functionally with talented teammates across Product, Engineering, Sales, and Marketing. Growth-Oriented Team - Join a Product Marketing organization with a clear vision, bold ambition, and high standards of excellence. #LI-PV1 Annual Base Pay Range $157,050 — $303,500 USD Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee's job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for variable pay programs based on performance relative to goals and targets. Yext is an equal opportunity employer committed to building a results-driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers. It is Yext's policy to provide reasonable accommodations to people with disabilities as required by applicable law. If you have a disability that requires an accommodation in completing this application, interview, or participating in the employee selection process, please completethis form. 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