Event Sales Director

Event Sales Director

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverages, events, and entertainment into one experience that keeps guests coming back.

We are looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts, develop a team of Sales Admins, and execute with precision across multiple venues. This role is not about hitting a number. It is about building something repeatable and raising the standard.

If you are ready to own your market, develop your team, and drive revenue that matters — this is where you do it.

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.

As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. The role will require weekly travel amongst assigned venue locations.

Own Your Book of Business

Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development

Build and expand client relationships by identifying upsell opportunities and driving repeat business

Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts

Maximize lifetime value across venues by growing and retaining your top accounts

Execute with Precision

Facilitate BEO meetings across venues to ensure accurate event details and seamless execution

Ensure event readiness by managing packets, payments, and key operational details

Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps

Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making

Lead & Develop the Admin Team

Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management

Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency

Create clarity around expectations and invest in your team's growth and development

Stay Aligned with Sales Leadership

Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings

Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency

Bring solutions-first thinking to every conversation and escalation

Core Competencies for Success

Drives Results | Consistently achieving results, even under tough circumstances.

Drives the sales team to achieve revenue targets across all venues in the market

Drives a record of accomplishment of success through consistent pipeline management, conversion, and account growth

Fosters a sense of urgency in the team for reaching goals and meeting revenue deadlines

Leads others to persist and maintain sales performance standards even during high-volume periods

Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Develops sales admins through regular coaching, performance management, and workflow optimization

Communicates clear goals, roles, and expectations to the team across all assigned venues

Ensures the team has the right skills and leverages individual strengths to drive sales efficiency

Rewards team efforts and create a culture of accountability, ownership, and continuous improvement

Customer Focus | Building strong customer relationships and delivering customer-centric solutions.

Holds the team accountable for delivering a best-in-class guest experience from inquiry to post-event follow-up

Gathers customer satisfaction input on behalf of the team and uses it to drive continuous improvement

Addresses gaps in the team's ability to meet emerging client needs across the market

Aligns business processes and event execution with the needs of clients across venues

Ensures Accountability | Holding self and others accountable to meet commitments.

Accepts responsibility for market revenue outcomes and acts decisively when performance gaps emerge

Holds the team accountable for pipeline accuracy, BEO execution, and sales process consistency

Monitors metrics and milestones to chart progress and redirects effort when results start to lag

Designs feedback processes into the work, so the team continuously learns and improves

Strategic Direction | Translate and shape market strategy into executable plans across venues

• Interprets ASD direction into clear priorities for venues and admins
• Understands funnel dynamics and identifies opportunities to improve conversion, optimize revenue, and drive business growth
• Identifies performance patterns across venues and adjusts approach within guardrails
• Ensures consistency of approach across venues (pipeline, execution, standards)
• Provides feedback upward and downward to refine market strategy

Qualifications

5+ years of progressive sales experience, including leadership of direct reports

Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered

Proven success in high-volume events or hospitality sales environments

Progressive, relevant experience within the hospitality industry preferred

Strong proficiency in Salesforce or similar CRM; Excel and reporting tools

Must be 21 years of age or older as required by state or local law

Physical Requirements

• Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
• Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
• Ability to travel amongst assigned venue locations weekly
• Ability to occasionally lift, carry, and/or move up to 25 pounds
• Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
• Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
• Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Sounds like a fit? We cannot wait to meet with you!

Benefits

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that's just for starters for those who qualify. View team member benefits here.