Product Marketing Specialist

About Us

DEVELON North America, a brand of HD Construction Equipment, is headquartered in Suwanee, GA, and markets a full line of award-winning construction equipment across North America. Its product portfolio includes crawler, wheel, and mini excavators, wheel loaders, dozers, articulated dump trucks, material handlers, log loaders, compact track loaders, and attachments.

With more than 200 dealer locations across North America, DEVELON is recognized for its commitment to customer service, innovation, reliability, and maximizing customer uptime. Backed by durable, high-performance equipment and a growing global presence, DEVELON continues to strengthen its position as an emerging leader in the construction equipment industry.

Role Summary

This is a full-time, on-site role based in Suwanee, GA and part of DEVELONs Marketing team. The Product Marketing Specialist will support DEVELONs go-to-market efforts through product messaging, launch content development, dealer enablement materials, and customer-facing marketing communications. This role will work cross-functionally with product management, sales, and agency partners to develop clear, compelling content that supports product positioning, launches, trade shows, and dealer engagement across DEVELONs equipment portfolio.

Core Responsibilities

Product Messaging & Positioning

Develop and maintain messaging frameworks for DEVELONs equipment portfolio focused on value propositions and customer-relevant feature narratives

Translate engineering specs and product briefs into compelling content that dealers and customers act on

Maintain a product messaging library that keeps all content accurate and consistent across channels

Product Launch Content

Lead content development for new equipment introductions including campaign narratives, announcement copy, dealer communications, and customer-facing feature content

Develop launch content packages that agency partners can execute from

Write and deliver launch assets on schedule in alignment with campaign timelines

Dealer Enablement Content

Produce dealer-ready content that equips the DEVELON network to present, demonstrate, and sell equipment confidently

Develop competitive battle cards, product comparison guides, and objection-handling tools

Write dealer-facing announcements and program communications in clear, actionable language

Trade Show & Event Content

Develop messaging and written content for trade shows, field events, and regional activations

Write booth copy, on-site materials, and attendee communications; provide agencies with approved messaging to execute against

Produce post-event content and follow-up communications for dealer and customer audiences

AI-Powered Content Scale

Use AI tools to accelerate content drafting, adapt messaging across formats and audiences, and maintain high-volume quality output

Build repeatable content frameworks that reduce time-to-deploy for recurring content needs

Model best practices for AI-assisted content creation across the team

What You'll Get

• Competitive Total Rewards programs

• Health, Dental, and Vision

• Generous Company 401(k) Match

• Free Telehealth Benefits

• Voluntary Supplemental Programs

• Career and Skill Development Support

• Make a direct impact on the success of the organization

HD Construction Equipment DEVELON North America, LLC. is committed to a diverse workforce and is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call View phone number on click.appcast.io. The Company's hiring location is Suwanee in GA.

2 to 4 years of experience in product marketing, content marketing, or a closely related marketing role

Bachelors degree in Marketing, Communications, or a related field

Demonstrated ability to write clear, compelling, audience-appropriate marketing content across formats including web, email, print, and presentations

Ability to translate technical or product information into persuasive customer-facing messaging

Comfortable working in a lean team environment with external agency partners, contributing as an individual content creator

Proficiency with AI-assisted content tools and a working knowledge of how to integrate them into a content workflow

Strong ability to manage multiple content deliverables simultaneously without sacrificing quality or accuracy

Preferred

Background or familiarity with construction equipment, heavy machinery, or related industrial categories

Experience supporting product launches end-to-end from messaging development through content deployment

Familiarity with trade show and dealer event content development

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