Senior Brand Marketing Strategist

Senior, Brand Marketing

The Senior, Brand Marketing serves as the functional steward for the Bridgestone brand across the Americas. This role is integral to building Bridgestone Brand Power by focusing on saliency, meaning, and distinction among target audiences. As a member of the Brand and Marketing Strategy Center of Excellence (COE), this role collaborates with cross-functional teams, business units, agencies and external partners to ensure the Bridgestone brand is deployed strategically and consistently across priority brand initiatives, activation efforts, and business needs across BSAM.

Responsibilities

Brand Management & Stewardship

• Oversee the application of the Bridgestone brand strategy and What Really Matters brand activation playbook across the Americas, ensuring consistent use of the Bridgestone brand and marks.
• Support the development, maintenance, and adoption of brand governance tools, playbooks, templates, and review processes across markets, functions, agencies, and customer touchpoints.
• Support brand architecture initiatives to align sub-brands and product lines with the overall Bridgestone brand strategy.
• Support internal brand education to help teams effectively apply brand guidelines, What Really Matters principles, messaging frameworks, and visual identity standards.

Collaboration & Cross-Functional Partnership

• Serve as a brand liaison within the Brand & Marketing Strategy COE, partnering with other COEs, business marketers, retail operations, sales teams, agencies, and regional and global brand teams to drive alignment and cohesive execution of brand initiatives.
• Contribute to the broader Bridgestone Brand West agenda by sharing market learnings and collaborating across the West region to strengthen brand consistency, efficiency, and regional impact.

Content Development & Campaigns

• Develop and support strategic briefs for brand-led content and campaigns at Reason to Care and Reason to Consider levels, ensuring alignment with brand strategy, audience needs, media context, and business objectives; partner with the Content COE to guide production and delivery.
• Advise business marketing teams on Reason to Buy campaign activity to ensure alignment with brand guidelines, messaging hierarchy, and overall Bridgestone brand positioning.
• Partner with agency teams on strategic briefing, creative review, feedback consolidation, and delivery of brand-consistent campaigns and activations.

Partnerships & Activation

• Manage Bridgestone branded merchandising programs, ensuring they reflect brand standards, support strategic priorities, and strengthen visibility and engagement with key audiences.
• Partner with the OE & Prestige OE Brand Manager and Partnership & Activation team to provide brand guidance across trade shows, events, sponsorships, and other activations, ensuring alignment with brand strategy and standards.

Insights, Measurement & Continuous Improvement

• Support the development and tracking of KPIs to measure program effectiveness at the brand and business levels.
• Leverage Brand Health, consumer segmentation, audience, and campaign performance insights to develop actionable recommendations that improve brand relevance, messaging, creative development, and activation effectiveness.
• Establish feedback loops and capture post-activation learnings to identify opportunities to improve brand consistency and future brand and business outcomes.

Budget & Operational Governance

• Manage assigned Bridgestone brand budgets for the Americas, including planning support, forecasting, PO creation, vendor coordination, and timely payment.

Minimum Qualifications

• Bachelors degree and 2-3 years experience in marketing, with an emphasis on brand management or marketing communications.
• Proven ability to support the development and execution of brand strategies and campaigns across large, matrixed organizations.
• Exceptional interpersonal, teamwork, and collaboration skills.
• Self-starter with ability to work independently.
• Excellent oral and written communication skills, with the ability to present recommendations and summarize complex issues clearly and concisely.
• Strategic and creative thinker with strong problem-solving skills.
• Detail-oriented and organized, with the ability to manage multiple projects simultaneously.

Nice to have:

• Experience working with global or multi-regional brand initiatives.
• Experience in graphic design with proficiency in Photoshop and InDesign.
• Familiarity with media planning and analytics tools.

At Bridgestone, you are Free to Be

We believe people can only provide superior service and quality to others when they feel safe bringing their chosen version of themselves to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. So, show us what you are made of, because who you are is what we need.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• An effective and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider all individuals for employment based on their unique merit and without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.