Growth Marketing Lead - Hoka/Oakley (Sports Brands)
Yáneken
- # Yaneken Retail spa-### Detalles de la oferta## Más información#### **Growth Marketing Lead - Hoka/Oakley (Sports Brands)**## Descripción del cargo| Lidera el crecimiento de dos marcas globales.En Yaneken buscamos a quien lidere la estrategia de crecimiento de HOKA y Oakley en Chile, desarrollando campañas, lanzamientos y experiencias omnicanal que potencien el posicionamiento de ambas marcas.Serás el nexo entre el mercado local y los equipos globales de marketing, asegurando una ejecución de excelencia y detectando oportunidades para seguir impulsando el crecimiento de estas marcas líderes a nivel mundial.Diseñar y ejecutar la estrategia de Growth Marketing para HOKA y Oakley en canales digitales y tiendas físicas.Liderar campañas, lanzamientos, activaciones y el calendario de go-to-market de ambas marcas.Gestionar y optimizar campañas en Google, Meta, TikTok, CRM, SEO y otros canales de adquisición y fidelización.Analizar métricas de negocio como ROAS, CAC, conversión, retención y recompra para identificar oportunidades de crecimiento.Elaborar y presentar reportes de desempeño para los equipos globales de HOKA y Oakley, asegurando el cumplimiento de sus lineamientos y estándares.Mantener una comunicación permanente con los equipos internacionales de marketing, actuando como punto de contacto local.Liderar el desarrollo de la marca en canales wholesale como Falabella, Paris, Ripley, marketplaces y otros socios estratégicos.Trabajar de manera colaborativa con los equipos de Comercial, Retail, Ecommerce y Operaciones para ejecutar iniciativas de alto impacto.Administrar el presupuesto de marketing buscando maximizar el retorno de la inversión.Título profesional en Marketing, Ingeniería Comercial, Publicidad o carrera afín.Al menos 4 años de experiencia en Growth Marketing, Performance Marketing o Marketing Digital.Experiencia en retail, e-commerce o consumo masivo.Experiencia liderando campañas omnicanal con foco en resultados de negocio.Manejo de Google Ads, Meta Ads, TikTok Ads y Google Analytics 4.Inglés intermedio o avanzado, con capacidad para interactuar con equipos internacionales y elaborar reportes.Experiencia trabajando con marcas globales, distribuidores o canales wholesale será altamente valorada.Conocimiento de CRM, email marketing y herramientas de análisis como Power BI, Looker o similares será un plus.Buscamos personas analíticas, estratégicas, autónomas y orientadas a resultados, con excelentes habilidades de comunicación y pasión por construir marcas de clase mundial.#### **Growth Marketing Lead - Hoka/Oakley (Sports Brands)**## Descripción del cargo| Lidera el crecimiento de dos marcas globales.En Yaneken buscamos a quien lidere la estrategia de crecimiento de HOKA y Oakley en Chile, desarrollando campañas, lanzamientos y experiencias omnicanal que potencien el posicionamiento de ambas marcas.Serás el nexo entre el mercado local y los equipos globales de marketing, asegurando una ejecución de excelencia y detectando oportunidades para seguir impulsando el crecimiento de estas marcas líderes a nivel mundial.Diseñar y ejecutar la estrategia de Growth Marketing para HOKA y Oakley en canales digitales y tiendas físicas.Liderar campañas, lanzamientos, activaciones y el calendario de go-to-market de ambas marcas.Gestionar y optimizar campañas en Google, Meta, TikTok, CRM, SEO y otros canales de adquisición y fidelización.Analizar métricas de negocio como ROAS, CAC, conversión, retención y recompra para identificar oportunidades de crecimiento.Elaborar y presentar reportes de desempeño para los equipos globales de HOKA y Oakley, asegurando el cumplimiento de sus lineamientos y estándares.Mantener una comunicación permanente con los equipos internacionales de marketing, actuando como punto de contacto local.Liderar el desarrollo de la marca en canales wholesale como Falabella, Paris, Ripley, marketplaces y otros socios estratégicos.Trabajar de manera colaborativa con los equipos de Comercial, Retail, Ecommerce y Operaciones para ejecutar iniciativas de alto impacto.Administrar el presupuesto de marketing buscando maximizar el retorno de la inversión.Título profesional en Marketing, Ingeniería Comercial, Publicidad o carrera afín.Al menos 4 años de experiencia en Growth Marketing, Performance Marketing o Marketing Digital.Experiencia en retail, e-commerce o consumo masivo.Experiencia liderando campañas omnicanal con foco en resultados de negocio.Manejo de Google Ads, Meta Ads, TikTok Ads y Google Analytics 4.Inglés intermedio o avanzado, con capacidad para interactuar con equipos internacionales y elaborar reportes.Experiencia trabajando con marcas globales, distribuidores o canales wholesale será altamente valorada.Conocimiento de CRM, email marketing y herramientas de análisis como Power BI, Looker o similares será un plus.Buscamos personas analíticas, estratégicas, autónomas y orientadas a resultados, con excelentes habilidades de comunicación y pasión por construir marcas de clase mundial.
- J-18808-Ljbffr Yáneken
Vacancy posted 1 day ago
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