Counter Sales

Description

Shift/Hours: Full-Time or Part-Time
Hours: Monday - Friday 9a - 5:30p
Location: Boonville, MO (onsite)
Reports to: Store Manager

GENERAL SUMMARY

The Retail Sales Associate is responsible for delivering exceptional customer service while supporting daily retail operations in a firearms and sporting goods environment. This role assists customers with firearms, ammunition, and accessory selection while ensuring compliance with all applicable federal, state, and local regulations.

The Retail Sales Associate serves as a product resource for customers, maintains store presentation and inventory accuracy, and promotes a safe, professional, and welcoming shopping environment. This position requires strong interpersonal skills, attention to detail, and a commitment to responsible firearm handling and customer education.

CORE RESPONSIBILITIES

Customer Service & Sales

• Provide outstanding customer service by understanding customer needs and recommending appropriate products
• Assist customers with firearms, ammunition, and accessory selection based on intended use and experience level
• Answer customer questions regarding product features, specifications, safety, and functionality
• Complete sales transactions accurately and efficiently
• Promote related products and accessories through upselling and cross-selling opportunities
• Maintain a professional and customer-focused retail experience

Product Knowledge & Customer Education

• Maintain working knowledge of firearms, ammunition, optics, accessories, and related sporting goods products
• Stay current on product updates, promotions, and industry trends
• Educate customers on safe firearm handling and responsible ownership practices
• Participate in ongoing product and compliance training programs

Compliance & Safety

• Ensure compliance with all federal, state, and local firearm laws and regulations
• Follow all company procedures regarding age verification, background checks, and regulated sales documentation
• Maintain awareness of ATF compliance requirements and store policies
• Adhere to all firearm safety protocols to maintain a secure environment for customers and staff

Inventory & Store Operations

• Assist with receiving shipments, stocking shelves, and organizing merchandise
• Maintain inventory accuracy and notify management of discrepancies or low stock levels
• Support daily store operations, including merchandising and display organization
• Keep the sales floor, counters, and common areas clean, organized, and presentable

Team Collaboration & Operational Support

• Work collaboratively with team members to achieve store sales and customer service goals
• Support management with special projects, promotions, or operational initiatives
• Assist with training and onboarding of new team members as needed
• Maintain professionalism and positive communication with coworkers and customers

QUALIFICATIONS

Education and Experience

• High school diploma or GED preferred
• Previous retail or customer service experience preferred
• Experience in firearms, sporting goods, or outdoor retail environments preferred
• Firearms-related training or certifications considered a plus

Skills and Attributes

• Strong interpersonal and communication skills
• Customer-focused mindset with the ability to build positive relationships
• Strong attention to detail and organizational skills
• Ability to explain technical product information clearly and professionally
• Basic math and cash-handling skills
• Ability to work effectively in a fast-paced retail environment
• Team-oriented with a positive and professional attitude

Requirements

• Must be at least 18 years of age
• Must successfully pass a background check, POET, and drug screening
• Must not be prohibited from owning or possessing firearms
• Understanding of legal requirements related to firearm sales and transfers
• Ability to work flexible hours, including evenings, weekends, and holidays as needed

Additional Expectations

• Maintain professionalism and confidentiality in all customer interactions
• Demonstrate safe firearm handling practices at all times
• Participate in ongoing training related to products, compliance, and customer service
• Support company initiatives, promotions, and operational improvements
• Perform additional duties as assigned based on business needs

WORKING AND PHYSICAL REQUIREMENTS

• Retail environment involving frequent customer interaction and firearm handling
• Ability to stand and walk for extended periods throughout the workday
• Ability to lift, carry, and move merchandise and inventory as needed
• Frequent bending, reaching, and repetitive hand movements required
• Must maintain awareness of surroundings to ensure a safe retail environment
• Ability to safely handle firearms and related products in accordance with company policy and applicable laws

DISCLAIMER

This job description is not intended to be a comprehensive list of all duties, responsibilities, or activities associated with the position. Duties and responsibilities may change at any time with or without notice based on business needs.

BR Gun Supply provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.