Senior Marketing Analytics Specialist

Job Description

Prequel Solutions is partnering with a company to hire a Senior Marketing Analytics Specialist. This hands-on role will connect campaign and customer data to business results, helping marketing leadership understand what is working and where to invest.

Reporting to the Marketing & Brand Manager, you’ll build reporting, guide performance improvements and collaborate with an established team of customer insights analysts. This role has no direct reports.

Responsibilities

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• Analyze performance across digital advertising, email, direct mail, branch and community marketing.
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• Connect data across campaigns, channels and customer segments to assess marketing effectiveness.
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• Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI and customer lifetime value.
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• Translate findings into clear recommendations on budget allocation, targeting, messaging and channel mix.
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• Support customer segmentation, campaign testing, retention and cross-sell analysis.
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• Present insights to marketing leadership, executives and finance partners.
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• Partner with analysts, IT, agencies and vendors to improve tracking, data accuracy and reporting.
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Qualifications

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• 5+ years of experience in marketing analytics, performance measurement or a related data-focused marketing role.
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• Hands-on Power BI experience and working knowledge of SQL.
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• Demonstrated ability to turn analysis into business recommendations and measurable results.
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• Strong communication skills, including presenting findings to non-technical and executive audiences.
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• Experience combining data from multiple systems and working collaboratively across teams.
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• Banking or financial services experience preferred; strong candidates from other industries will be considered.
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• Google Analytics, CRM and marketing automation experience helpful; Klaviyo familiarity is a plus.
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The Opportunity

Shape the marketing measurement approach, build reporting capabilities and directly influence business decisions in a collaborative environment. Remote work is available within Ohio, West Virginia, Pennsylvania, with quarterly in-person meetings.