Programmatic Specialist

Haymarket Media, Inc. is seeking a Programmatic Specialist to join the Commercial Operations team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs. Job Overview: The Programmatic Specialist is the connective force between Haylo, Sales, clients, and internal teams - turning ideas and opportunities into successful, scalable solutions. This role brings strong communication, organization, problem-solving, and project management skills to keep initiatives moving from concept to launch. As a trusted partner and subject matter expert, the Specialist helps teams stay aligned, solve challenges, and deliver a seamless experience for both internal and external partners. Responsibilities: Own Haylo’s operational playbook, including best practices, guidelines, FAQs, SOPs, and workflows that keep teams aligned and execution consistent. Lead product launch readiness across departments, coordinating testing, training, documentation, and final stakeholder sign-off. Partner with Sales leadership and internal teams to turn business goals into clear product requirements, priorities, and action plans. Drive cross-functional product launches from concept to execution, keeping teams connected, timelines on track, and milestones clearly defined. Define measurement needs and reporting requirements in partnership with BI to ensure new products have the data and dashboards needed to evaluate performance. Serve as a Haylo subject matter expert, supporting Account Management and execution teams through initial campaign launches and ongoing troubleshooting. Lead commercial initiatives and proposal development in partnership with MCG Media Strategy, BMG Account Strategy, and Sales teams. Oversee standalone Haylo EHR campaigns, serving as the internal account lead and coordinating directly with EHR partners and vendors. Coordinate beta testing and launch validation, identifying friction points and partnering with teams to resolve issues before products go to market. Skills and Requirements: 5+ years of experience in media planning, programmatic, commercial operations, or digital media/publishing; healthcare media experience is a plus. Bachelor’s degree or equivalent experience. Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders. Exceptional communication and writing skills, with the ability to create clear SOPs, workflows, and business documentation. Strong relationship-building skills and a collaborative approach to working across Sales, Strategy, Operations, BI, and technical teams. Ability to understand business goals and translate them into clear, actionable plans for cross-functional teams. Proactive, solutions-oriented, and comfortable navigating ambiguity and solving problems. Experience with media planning and RFP/proposal development is a plus. Strong understanding of programmatic media, campaign execution, and digital advertising workflows. Familiarity with DSPs, ad servers, measurement/verification platforms, and data passbacks. Strong understanding of programmatic media, digital advertising workflows, ad serving, measurement, and data passbacks; hands-on experience with major DSPs, ad servers, and verification platforms is a plus. Strong proficiency in Microsoft Excel and PowerPoint, with the ability to quickly learn new tools and technologies What We Offer: A competitive compensation package The salary range for this position is $70k-$80k. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications. Paid annual vacation, holiday and sick time off Comprehensive health plans including medical, dental and vision Competitive 401(k) investment options and generous company matching program Life insurance Employee referral awards Training opportunities through industry-recognized programs A creative and passionate workplace and a fun, collaborative team environment Three Week "Work from Anywhere" benefit, to ensure work life balance About Haylo: The Haylo suite of products marries Haymarket’s healthcare expertise with leading data-driven advertising solutions to create custom programs for pharmaceutical brands that reach both HCPs and consumers outside of our endemic network, across all digital devices. The Haymarket Medical Network consists of 18 websites catered to healthcare practitioners, including MPR, The Clinical Advisor and more than a dozen specialty-focused brands such as Cancer Therapy Advisor and Neurology Advisor. The network is also supplemented by four point-of-care apps. Haylo is able to tie together content data from these brands and match it up with the profiles of more than 1.5 million healthcare practitioners to collect robust intelligence on what your target is most interested in. Add in valuable additional data points such as location and prescribing/diagnosis habits and you have all the ingredients to better understand and target your audience. About Haymarket: Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News. Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet. An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws. California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here. #J-18808-Ljbffr Haymarket Media US