Sales Associate

About LakeHouse Senior Living


LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.


As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022-2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members' professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

About the Opportunity

The Sales Associate (SA) contributes and supports the overall sales functions of the community. The primary purpose of the SA role is to execute sales processes and tactics to inspire prospective residents to move into the community. The SA provides support with new inquiries, and existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. The success of the SA is measured in multiple ways, including sales conversions, move-ins, and average daily occupancy.


ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

Sales Functions

• Answers inbound sales calls, engaging with prospects/influencers to ascertain full contact information and perform the first level of discovery process.
• Greets tours, escorts to the Discovery Room while engaging with the prospects/influencers to create a smooth introduction to the Director of Sales.
• Manages the customer relationship management system including prospect/influencer data to ensure accuracy and completeness.
• Produces weekly, monthly, and quarterly sales reports in accordance with a schedule of reports or as requested.
• Assists daily in visiting model apartment(s) and tour path to ensure the community is ready for company, shows well and meets the model apartment standards including sight, sound, and scent.
• Makes outbound calls to prospects/influencers that demonstrate effective telephone sales skills resulting in the generation of a tour or mutually agreed upon next step.
• Monitors sales collateral to ensure inventory levels are appropriate, orders sales collateral through the online portal as needed.
• Organizes, coordinates, and assists in the planning and execution of the sales event calendar.
• Conducts tours as needed during sales coverage times or when other sales team members are committed to other prospects/influencers.
• Administers the "UPs" log as the gatekeeper of all new prospects to ensure equitable distribution of leads to the Director of Sales.

Sales Acceleration Programs

• Leads coordination and execution of all sales acceleration programs to maximize move ins.
• Promotes the Resident Referral program and Ambassador Program to support the overall referrals and engagement with prospects.
• Organizes and manages the "Be Our Guest" Program as needed.

Resident Move-In Process

• Reviews and facilitates the Move-In paperwork with the prospective resident and/or family members.
• Facilitates and coordinates the Resident Assessment with the clinical team.
• Oversees and manages the move-in process to ensure a smooth transition into the community.
• Champion "Red Carpet" move-in process working closely with the Executive Director (ED) and operations team.
• Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.
• Coordinates with ED, Business Office Manager (BOM) and Director of Health & Wellness (DHW) the resident's Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.
• Other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Educational Requirements and Experience:

• Associates degree preferred.
• One (1) years' experience in an administrative sales or customer service role.

Competencies:

• Must demonstrate an interest in working with a senior population.
• Engages with guests, residents, and staff in a courteous and friendly manner.
• Supports organization's goals and values.
• Balances team and individual responsibilities.
• Exceptional telephone, administration, and customer service skills.
• Detail oriented and excellent organizational, time management and follow-through skills.
• Must demonstrate good judgment, problem solving and decision-making skills.

Commission Summary:

The Sales Associate role at LakeHouse Senior Living is ideal for someone who enjoys connecting with people, influencing decisions, and being rewarded for strong sales performance.

Hourly Compensation: This is an hourly role with a competitive base rate, providing consistent income while you support tours, follow up with prospects, and assist with the sales process.

Incentive & Commission Structure: Sales Associates are eligible for commission and incentive opportunities tied to occupancy and sales performance, allowing earnings to grow beyond the hourly base.

Total Earning Potential: With hourly pay plus incentives, strong performers can achieve $25-$27 per hour in total earning potential, based on performance and results.

Ideal Candidate Profile: We're looking for someone motivated, people-focused, and eager to grow in sales. If you enjoy goal setting, follow-through, and seeing your effort directly impact your paycheck, this role is built for you.

Benefits:

In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.


Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.

No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.

EOE D/V

JOB CODE: 1004309