Director of Digital Marketing

Position Overview: We are seeking a Director of Digital Marketing to lead the strategy, planning, and performance of Cape Resorts’ digital ecosystem. This role is both strategic and operational—owning the marketing calendar, website experience, email marketing program, and paid media oversight. You will be responsible for ensuring that every digital touchpoint—from first impression to final booking—is intentional, optimized, and aligned with the brand. You will act as the bridge between brand and performance, working closely with Revenue, Content, and F&B to translate campaigns into conversion-driving digital execution while maintaining a cohesive and elevated customer journey.Role Priorities:Own the Marketing Calendar & Campaign PlanningLead Website Experience & Partner on Booking EngineOwn Email Marketing & CRM GrowthOversee Paid Media StrategyDrive Cross-Functional StorytellingAdvocate for Content & Asset NeedsDrive Performance & OptimizationThese duties may be described as, but not limited to:Develop and manage the annual and seasonal marketing calendar across all propertiesAlign campaigns across digital, social, email, PR, and on-property momentsEnsure clear prioritization, timing, and cohesion across all channelsOversee the look, feel, and functionality of all brand and property websitesContinuously optimize the customer journey, from discovery through bookingPartner closely with the Revenue team, who owns the booking engine, to ensure alignment in brand, imagery, copy, and overall user experienceProvide input and direction on booking engine content and presentation to maintain a seamless brand experienceLeverage tools (heat mapping, user behavior, abandon rates) to inform ongoing improvementsLead the strategy and execution of all email marketing effortsDevelop and manage the email content calendar in alignment with broader campaignsWrite and brief email copy and creative, overseeing design through final deploymentDrive audience segmentation strategies to improve personalization and performanceOwn email capture initiatives and list growth across channelsTrack performance and continuously optimize for open rates, click-through, and conversionManage and oversee external paid media agency relationshipsDevelop clear, strategic briefs for campaigns, including copy direction and creative guidanceEnsure paid media aligns with brand standards while driving measurable ROIReview performance regularly and guide optimization across channels (search, social, display)Work closely with the Director of Social Media & Content to ensure alignment between brand storytelling and digital performancePartner with the F&B team to translate culinary programming into compelling digital campaigns and content momentsEnsure all digital channels reflect a cohesive and elevated brand narrativeProactively identify gaps in photo, video, and creative assets needed to support website, email, and paid campaignsClearly communicate and prioritize asset needs to the Content team to inform shoot planning and budgetingEnsure a consistent pipeline of fresh, high-quality content to keep digital channels current and engagingMonitor and report on key digital KPIs including traffic, conversion, revenue, and customer acquisitionIdentify opportunities to improve efficiency and effectiveness across all digital channelsEnsure strong alignment between analytics, insights, and future campaign planningRequired Knowledge, Skills, Abilities:A strategic digital marketer with a strong understanding of the full customer journey—from awareness through conversionExperienced in managing websites and UX optimization, with an understanding of booking engines and revenue collaborationDeep knowledge of email marketing and CRM, including segmentation and growth strategiesSkilled in working with and managing paid media agencies, with a clear understanding of performance metricsA strong project manager, able to oversee complex calendars, timelines, and cross-functional initiativesBoth analytical and brand-minded, able to interpret data while maintaining a strong visual and editorial standardComfortable advocating for creative needs and collaborating closely with content and creative teamsDetail-oriented, organized, and highly accountablePassionate about hospitality, travel, and delivering a best-in-class digital experienceMinimum Qualifications:Bachelor's degree in Business Administration, Marketing or related field.10+ years marketing management within a lifestyle and hospitality environment.Knowledge of marketing tech stack.This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. #J-18808-Ljbffr Cape Resorts Group