Marketing Automation & Data Strategist

What You Can Expect In This Role Lead and implement strategic solutions for the Marketing team using digital marketing automation platforms. Serve as a subject matter expert (SME) within the digital marketing team by optimizing and managing campaign delivery to enhance customer experience. Continuously improve processes and programs while ensuring data integrity through analytics. Plan, collaborate and leverage new technologies and best practices to maintain a competitive advantage. What You'll Do In This Role Serve as thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions using full functionality of Salesforce Marketing Cloud (SFMC) platform. Serve as SME in SFMC by advising, guiding and supporting Marketing team. Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing automation system on current and future marketing/sales operation needs. Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and performance measurement dashboards associated with managed programs and marketing tactics through metrics. Understand and utilize basic query language (SQL) for query development, data management and optimization. Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-quality technical solutions while managing relationships with external technology partners and consultants. Evaluate new technologies and trends, recommend and champion improvements to existing strategies, systems, and processes to optimize and scale marketing performance. Own high-level analytics/reporting for each distribution channel showcasing campaign effectiveness, performance, engagement, ROI and CRM health. Collaborate cross-functionally with leaders from internal divisions and functions to execute campaigns in the most effective and cost-efficient manner. Incorporate industry experience and develop point of view based on SFMC solutions. Drive and reinforce commitment to high standards, ethics and adherence with company and regulatory requirements. Provide leadership and oversight for ongoing management of existing marketing automation platforms/solutions including troubleshooting and resolving bugs and issues within Marketing Cloud platform. Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity). As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands. Participate in other initiatives and/or projects as necessary. What We're Looking For Bachelor's Degree in Marketing, Computer Science, Engineering, Data Analytics or related field – Preferred 5-7 years' email marketing experience – Preferred 5-7 years' experience using Salesforce Marketing Cloud including hands‑on experience – Preferred Experience in campaign management, digital marketing or marketing automation – Preferred Experience in enterprise‑level Email Service Providers (ESPs) (i.e., Eloqua, Adobe Marketing Cloud, Marketo) – Preferred Experience or proven knowledge of the Insurance industry – Preferred Working knowledge in AMPscript, SFMC Implementation of Server‑Side JavaScript (SSJS), HTML/CSS within the scope of creating email, SFMC's tools to edit/create Salesforce Records, Journey Builder and Automation studio and their respective activity types, Mobile Studio and use in Journey Builder, Advertising Studio, and Contact Builder and the Marketing Cloud Data Model Proven ability to extract meaning from data and use it to optimize marketing approach, improve processes and enable scale Strong knowledge of relevant marketing and sales technology applications Basic knowledge of Marketing Cloud Connect and marketing components/objects in Salesforce and SQL Proficient knowledge of marketing strategy and execution tactics Strong knowledge in data analysis and insight development and specific expertise in analyzing and reporting on marketing data sets to drive action and optimization Demonstrated ability to take initiative, prioritize, manage and complete multiple tasks simultaneously to meet project expectations and deadlines Creativity, ingenuity and proven project management skills Strong organizational and problem‑solving skills, with excellent follow‑through Salesforce Marketing Cloud Email Specialist Certification – Preferred Salesforce Marketing Cloud Email Admin Certification – Preferred Some travel to office locations and/or conferences may be required. Other Requirements Criminal background check required. If the position is in the SIG business unit, Annuity New Business Securities team, or if we are holding securities licenses, FINRA regulations require fingerprinting for this position; if we are holding securities licenses, a credit check will also be required. Management reserves the right to determine and approve incumbent suitability for this position. Salary Range Information USD $68,462.00 - USD $142,628.00 /Yr. Range includes data points from multiple labor markets. Specific range is dependent on the labor market where the incumbent will be hired to perform the position. Starting salary is dependent on candidate qualifications and experience. For a narrower salary range specific to your labor market, please inquire. What you can expect when you join Sammons Financial Group Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance. Competitive compensation with a performance‑based incentive program tied to clear goals and individual and/or company success. Invest in your future with our 100% company‑funded Employee Stock Ownership Plan (ESOP), plus automatic enrollment in our 401(k). Work–life balance that means something. Friday afternoons off year‑round, generous paid time off, and paid holidays. Commit to your growth with paid development time, tuition reimbursement, and professional development opportunities across industry, individual, and leadership programs. Make an impact beyond the workplace through volunteer time off, and our company nonprofit matching gift program, supporting the causes that matter most to you. An ownership culture that inspires; join a connected, values‑driven workplace where employees take accountability, support one another, and are empowered to do their best work—together shaping our future shared success. Work Authorization/Sponsorship At this time, we’re not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.). Additional Information Sammons Financial Group Is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other characteristic protected by applicable law. ADA Sammons Financial Group is committed to providing reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process. If you need assistance or a reasonable accommodation at any stage of the application or hiring process, including navigating our website or applying for a position, please contact View email address on click.appcast.io or call View phone number on click.appcast.io. E-Verify Sammons Financial Group participates in E-Verify and will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. Policy for External Search Firms and Agencies Sammons Financial Group maintains an internal Talent Acquisition function and does not accept unsolicited resumes or candidate submissions from search firms, staffing agencies, or other third‑party recruiting vendors. Please review our Recruitment Agency Policy for additional information here. #J-18808-Ljbffr